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Art Director
Philippines
Mar 2021 - Present (3 years 1 month)
Design and create all marketing collateral for all branches.
Create visual and branding decks for Shaka Island Paradise Ventures Inc.'s new restaurant concepts.
Does monthly product photoshoots, styling, and art direction.
Manages the Shaka Cafés' social media calendar and develops social media content ranging from stills to reels.
Collaborates with R&D Chefs for Shaka Cafes and Golden Gibbon.
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Freelance Art Director
Avon Philippines
Makati, Philippines
Mar 2019 - Dec 2020 (1 year 9 months)
Using Avon's style guide, I created layouts or spreads for the catalog specifically for the Avon Accessories and Fragrance brands.
Conceptualized the look and feel of my categories and supervised graphic designers in the final artwork.
Art directed photoshoots for Avon accessories.
Created mood boards for the shoot and liaised with photographers, production designers, hair, makeup, and fashion stylists.
Collaborated with AVON Brands and other Art Directors.
Created a holiday-themed packaging design for Avon Colors which will be launched on the 4th Quarter of the year.
Created packaging designs for Avon Care, SSS Lotions, and Avon Body Spritz.
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Art Director
Ethereal Photography and Art Production
Abu Dhabi, United Arab Emirates
Apr 2016 - Sep 2018 (2 years 5 months)
Ethereal Photography:
Art Directed and styled concept shoots and videos for Ethereal.
Prepared mood boards for concept shoots, prepared props, setups and backgrounds. Collaborated with photographers, makeup artists, hairstylists, and fashion designers.
Assisted photographers for outdoor shoots such as weddings and private shoots. Created lay-outs and photo retouches for bridal albums specifically for local clients with special requests.
Ethereal Art:
Managed and curated Ethereal art gallery/space for art exhibitions and workshops such as the Minutiae Art Exhibit (Jan-Feb '18), Eunoia Art Exhibit (Feb-March'18), Ebb & Flow (Mar-Apr'18), Giovanna Magugliani Solo Exhibition (Apr-May'18), Islamic Art (May-June'18).
Created and conceptualized monthly art exhibitions; Created and designed social media posts, invites, and flyers; Collaborated with artists, artisans, suppliers, and vendors.
Collaborated with the owner for a bi-monthly art session.
Introduced Blank canvas community (@blankcanvascommunity) for Ethereal and has been our creative partner for a monthly art event inside our showroom
Ethereal Production:
Designed exhibition stands for Abu Dhabi Bride Shows 2016, 2017, and 2018 which gained awards as the most innovative stand.
Liaised with contractors, carpenters, and suppliers.
Printed and designed our own marketing collaterals for the bride show event.
Conceptualized and created bespoke Bridal accessories and invitations.
Ethereal Design:
Created the brand name, logo, brand stationery for Ethereal.
Collaborated with the manager to create a yearly calendar for Ethereal's Social Media posts and annual events.
Designed all marketing materials for Ethereal such as flyers, banners, books, and posters
Helped in the conceptualization of Ethereal's interior design.