Kai Lin Sng

▪ Initiate communication strategies to fulfil the needs of various service departments as well as organisation’s objectives
▪ In-charge of company’s annual report from conception to final full report (Key messaging, full report, web integration, brochure, EDMs)
▪ Coordinate with external vendor to set up and maintain Google Ad campaigns
▪ Strengthen partnerships, donor and volunteer relationships through communication channels and events
▪ Conceptualised and launched a new annual fundraiser in 2020- Plan and execute fundraising campaigns including in-house video production, motion graphics, website funnels, email marketing and social media advertising campaigns

▪ Lead and execute charity’s main annual fundraising & awareness campaign
▪ Pioneered & established organisation's brand on social media platforms (Facebook & Instagram)
▪ Supported organisation's rebranding phase - redesigned organisation's logo, revamp donation envelopes and entire website
▪ Initiated and led company’s adoption of Giving.sg platform for online fundraising and volunteer recruitment
▪ Provide programme and event support - printed collaterals as well as decor, actual day media coverage and post-event highlights
▪ Establish and maintain all photo, video and branding assets

User design mapping, problem solving, user experience, project management, research, production, manage multiple projects and junior designer, develop in-house products with market insights from sales team