Freelance Copywriter

Lauren Shiraka

Boston, MA

Follow
Contact
Save to list

About

Hello! My name is Lauren Shiraka. I'm a freelance writer, with experience writing for both print and digital space. My specialties include: editorial, digital content, blogging, SEO, email marketing, copy editing, proofreading, Chicago Style, and AP Style
Education
- Digital Communication and Media/Multimedia
  
  Harvard Extension School
  
  2014 - 2014
- B.S. Communication, Advertising
  
  Boston University College of Communication
  
  2005 - 2009
- Communication Studies
  
  Dublin City University
  
  2008 - 2008
Experience
- Contract Copywriter
  
  Freelance
  
  Jun 2014 - Present (12 years)
  
  Provide creative writing and copy editing services for clients in higher education, travel/leisure and human services.
- Copywriter (Contract)
  
  Lesley University
  
  Jun 2014 - Present (12 years)
  
  Concept, research and write re-branded print collateral for the university’s graduate-level programs. Collaborate with program directors to produce compelling recruitment and fundraising materials. Interview students, faculty and alumni to create richer content for print and digital campaigns.
- Copywriter
  
  J. Jill
  
  Apr 2013 - Jun 2014 (1 year 2 months)
  
  Wrote The Insider, a product education tool delivered to 300+ J.Jill stores nationwide. Worked collaboratively with graphic design counterparts to develop and execute multi-channel creative concepts. Partnered with merchants and apparel designers to position new collections and tell clear product stories.
- Copywriter
  
  Go Ahead Tours
  
  Jun 2012 - Apr 2013 (10 months)
  
  Acted as lead copywriter for direct marketing campaigns, new tour itineraries and customer communications. Collaborated with Vice President of Brand Experience to position new travel portfolios and develop names for 150+ tours. Oversaw Web content development for the relaunch of goaheadtours.com and launch of Go Ahead’s eco and golf microsites
- Copywriter
  
  J. Jill
  
  Jan 2011 - Jun 2012 (1 year 5 months)
  
  Wrote clear, concise and conversational copy for catalog, e-commerce and retail. Positioned as go-to concepting point-person within both the copy and creative marketing departments. Acted as key contributor to the evolution of J.Jill's brand voice.
- Copywriter (Contract)
  
  Blue Cross Blue Shield of Massachusetts
  
  May 2010 - Dec 2010 (7 months)
  
  Wrote articles, news and updates and promotional copy for Blue Cross Blue Shield of Massachusetts Web portfolio. Collaborated with design team to create strategic, engaging and easy-to-understand print communications. Proofread and edited complex communications for maintenance of brand style, tone and voice.
- Copywriter Intern
  
  Hollister Staffing
  
  Jun 2009 - Nov 2009 (5 months)
  
  Edited promotional materials for clarity and maintenance of brand voice. Developed design and sales copy for company brochure. Worked in collaboration with new media marketing firm to implement effective SEO copy for entire Hollister Web site.
- Copywriter
  
  Ame & Lulu
  
  Jan 2009 - May 2009 (4 months)
  
  Wrote copy for interactive and direct mail pieces promoting the brand’s Spring 2009 sports accessories line. Devised copy strategy and created copy for e-mail blasts. Enhanced brand presence and consumer interactivity on social media sites.
- Scriptwriter
  
  LGBT Aging Project
  
  Jan 2009 - May 2009 (4 months)
  
  Interviewed elders about LGBT concerns regarding aging and health care. Conducted extensive research on issues in Massachusetts elder care. Wrote 7-minute promotional video script on behalf of the organization.
- Content Writer
  
  Boston University School of Law
  
  Jan 2008 - May 2009 (1 year 4 months)
  
  Created news articles and multimedia features for school’s weekly and monthly e-newsletters. Researched and wrote feature articles for school’s Web site as well as its alumni magazine, The Record. Contributed graphics and copy for Web and print communications
- Journalist
  
  Golf Digest
  
  Sep 2008 - Dec 2008 (3 months)
  
  Researched and wrote published feature articles for Golf Digest Ireland
  and Golfing Magazine. Served as travel and leisure columnist for three national magazine publications. Proofread magazine publications for print.
Awards

Printing Industry of New England, Award of Excellence

AdLab Best in Show, Spring 2009
Skills
- Advertising
- Copywriting & Editing
Elsewhere on the Web
- n
On Coroflot

@so_lauren_says, member since 2010
- Followers 1

Lauren Shiraka

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer