Shaw Furukawa

Hybrid role managing product, Design, and Development of products from start to finish.
Key Responsibilities:
Develop and maintain a product roadmap that aligns with the company's overall strategy and vision
Conduct market research and gather customer feedback to identify new product opportunities
Collaborate with cross-functional teams, including, design, marketing, and sales, to develop and launch new products
Define and track key performance indicators for the product, and use data to make informed decisions
Develop and maintain a competitive analysis, and stay up-to-date on industry trends and developments
Work with the sales and marketing teams to develop go-to-market strategies and product positioning
Manage the product life cycle, including pricing, promotions, and product phase-out

Zebco Fishing Brands, Licensee of Star Wars, Tulsa OK Designing a range of products, from shing equipment like reels, and rods, to soft-goods such as tackle bags, carrying cases, and packaging design. I Communicate with managers to achieve a desired design direction and generate 3d models for engineering to explain design intentions.

Lacrosse, Licensee of Nike Lacrosse, Baltimore, MD Tracking multiple projects, tooling, and materials. Communicating designs and concepts directly to overseas factories. Review product costing with designers, factories, and management to stay within margin while o ering material and production solutions to ensure commercialization. Construction of speci cation documentation and performing quality reviews.

Focusing on new product design from conceptualization to nal production speci cations. Communicated with manufacturers domestically and in China. Product ranging from cut and sew gloves and padding, to steel tubing.