Sommer Stelzer Pro

Freelance graphic designer with 25+ years of experience creating visual solutions for a wide range of clients and industries. Expertise includes magazine layout, production design, packaging, social media graphics, and art direction. Experienced in managing projects from concept through final production, with additional strengths in product and lifestyle photography. Known for delivering thoughtful, high-quality design across both print and digital platforms.

• Created compelling and engaging designs for Craftsy’s digital and print channels including email campaigns, social media, SMS (static + GIFs), website components, print, etc., that spans many genres including quilting, photography, woodworking, baking, artistry, and fitness.
• Updated landing pages via Unbounce
• Composed packaging for DVDs
• Created logos for promotions

• Sourced new photography materials in accordance with brand strategy, overarching campaigns, and design briefs.
• Supported the design team by considering and selecting the best samples for use in multiple ongoing projects.
• Reviewed photography placement in new products to fulfill assortment requirements, trend initiatives, and technique.
• Edited images for website use by removing logos, extending backgrounds, color correcting, etc.

• Designed multiple publications from cover to cover. Met tight deadlines and exceeded creative expectations for clients.
• Produced all materials for events: logos, signage, tasting notes, bus graphics, digital & print ads, slideshows, and more.
• Planned and executed photo shoots, including hiring diverse talent to accurately represent the community.

• Processed Tiny Prints and Wedding Paper Diva orders meticulously. Complied with stationery etiquette standards, consistently meeting aggressive productivity and accuracy goals.
• Performed advanced customizations as part of elite team. Contributed to custom layouts, photo edits, and color changes to rasterized designs.

• Designed marketing materials: presentation kits, sell sheets, email blasts, direct mail, logos, etc.
• Supported the sales staff by bringing concepts to the screen or the page with a strong creative vision.

• Assisted design director with all functions of the design
services department.
• Conducted art direction and support for designers to maintain an
efficient workflow while meeting tight deadlines.
• Designed advertisements for 20+ titles to meet creative expectations of the client and production manager.
• Created multiple advertorials supporting the branding of a particular magazine with creative concepts.
• Delivered files for press, meeting deadlines for multiple publications.