Sonya Park

• Working as a Sr. Product Designer for both hard and soft lines of girls’ toys including fashion dolls, small dolls, plush toys, accessories, and playset concepts for Royale High, Squishville by Squishmallows, Like Nastya, and other internal IP brands. Worked from initial concept brainstorming, sketching, rendering, and presentation to the PDS development, sample reviews, and FEP release/production. Managed vendors and outside design talents such as Graphic Designers, Illustrators, Sculptors, Face Painters/ACCY painters, Hair Rooters, Fabric printers & Sewn Fashion Sample Makers, etc.

Designed original doll faces for various lines of Girls' toy brands, such as Barbie and Sisters, Fashionistas, On the Go Barbie and Ken, Barbie Collectibles Inspirational Women, Style By Me, Monster High, Ever After High, Enchantimals, DC Super Hero Girls, Polly Pockets, Harry Potter, Aquaman Mera, Star Wars, Cloudees Collectables, Gleemerz, Spirit, and Fisher Price licensed products etc. As a digital design lead, co-developed innovative design and development process that shortened product development time significantly and improved efficiency in creating directly printable artwork for manufacturing. Created 3D models for characters using 3D texturing techniques to provide prototype concept models as well as paint masters.

Designed original textile print art and created repeats for fashion on new doll line, Ever After High. Designed plastic accessories and parts and provided detailed control drawings for manufacturers.
Designed textile print art for Barbie, FAB (Fashion and Beauty) and Fashionistas. Collaborated with Product Designers to provide concepts and revisions for doll fashion and customized package sets. Shot and retouched product photos for development, presentations, and marketing materials.

Developed and supported face design of various lines of dolls, including Barbie, FAB, Barbie's sisters and ethnic friends (Teresa, Nikki, and Raquell), My Scene, Disney Princesses, and Barbie Collectibles.

Ceramic and plastic drinkware manufacturer and supplier for Starbucks Coffee.

Served as lead graphic designer in a fast-paced team environment developing innovative graphic design concepts for ceramic and plastic drink ware such as mugs, cups and saucers, water bottles and tumblers, and holiday ornaments, using a variety of techniques for key clients including Starbucks Coffee and Seattle’s Best Coffee.

Children's stationery product procurement company and supplier for Scholastic Book Fairs.

Managed the art department. Designed products and packaging for various gift items including children’s stationery (notebooks, journals, pencil cases, novelty pens), bags, jewelry, and school supplies.

Designed toy box and blister packages, logos, and art to go on toy products. Created original character designs and illustrations for packaging and concept art for new doll lines from concept to production.