Sophie Lee

• Operated as a one-woman production team, capturing high-quality social media content for ABC TV shows, including behind-the-scenes footage, interviews, and talent interactions.
• Collaborated directly with talent, directors, and crew to deliver visuals that aligned with show branding and engaged digital audiences.

• Directed multidisciplinary branding and digital projects for clients in luxury, fashion, and lifestyle sectors, ensuring sophisticated and cohesive design solutions.
• Conceptualized and developed the Leroy Bennett website (leroybennett.com), overseeing creative direction, Webflow development, and all visual and written content, resulting in a refined, high-performing online presence & archive.
• Created and implemented social media content strategies, elevating audience engagement and driving growth for premium brands.
• Produced end-to-end creative assets, including photography, video production, copywriting, and digital campaigns, while aligning with brand identities.

Hired as luxury sales and due to versatility, role expanded to take on broad responsibilities.
• Designed digital and print marketing assets, maintaining a cohesive luxury aesthetic across branding, social media, and in-store events.
• Directed and styled product photoshoots to create elevated visuals for marketing campaigns, driving digital engagement.
• Copywriter of product descriptions and managed the e-commerce website, presenting luxury items with a thoughtful approach.
• Provided expert luxury product knowledge to a discerning clientele, strengthening customer relationships and enhancing the in-store experience.

• Designed seasonal collections for contemporary fashion & accessories brands, managing concept development, technical packages, and production timelines.
• Partnered with manufacturers in China and attended international trade shows in Paris and Tokyo to showcase designs and drive brand recognition.
•Built expertise in material selection, trend forecasting, and the intersection of fashion and product design.