NEWMARKET 2.0 (61 Cupsole)
NEWMARKET 2.0 (61 Cupsole) Seeding Box Insert with item description.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Top of the closed box showing iconic Timberland Boot. Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Top of the box with flaps open revealing new product styling and colors next to initial iconic Timberland boot. Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Top of the opened box revealing product, product staging inside and product philosophy on opened flap. Concept by John Caley - PhotoShop mock up and photography by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Product and product staging when removed from box. Concept by John Caley - PhotoShop mock up and photography by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Final packaging.
Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Final packaging un-boxed.
Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. Final packaging with blue shoes.
Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Box. In store promotional display.
Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Seeding Boxes prepared for shipping. Concept by John Caley - PhotoShop mock up by Rashid Ross.
NEWMARKET 2.0 (61 Cupsole) Promotional Truck Wrap.
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Timberland61cupsole
The visual creative for this campaign is anchored by the silhouette of the iconic boot complemented by a spread of colorful six-inch cupsole product. The copy line, “Always Original. Like Never Before,” introduces the next-generation Timberland classic, which is inspired by the original, but made brighter without sacrificing an ounce of credibility.
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