R. Ross Pro

• Designed and produced creative assets for campaigns, brands, and promotions across five distinct brand portfolios, boosting brand awareness and supporting measurable business growth.

• Developed and customized product packaging for multiple brands, enhancing product appeal and strengthening market positioning.

• Led visual design for three store remodels, improving aesthetic appeal, optimizing customer flow, and elevating the in-store experience.

• Partnered cross-functionally with Retail, Brand, Trade, and Performance Marketing teams to deliver collateral aligned with KPIs and performance goals, increasing campaign impact and efficiency, including tradeshow and in-store display features.

• Managed and mentored a junior designer and video content creator, strengthening team skills and ensuring consistent adherence to brand guidelines.

• Directed and managed design initiatives, serving as brand steward to ensure a consistent identity across all internal and external assets.

• Led creative strategy for national and international trade shows, from booth design to event signage and digital wayfinding, elevating attendee experience and strengthening brand presence.

• Produced high-impact creative assets such as ads, eBooks, and marketing collateral, that fueled demand generation campaigns, increased product visibility, and drove audience engagement.

• Achieved recognition as a two-time award winner for outstanding creative collaboration and impactful project results.

Produced animated, still and video graphics for television newscasts under
tight, continuously evolving deadlines

Maintained regulations for all creative while following brand guidelines

Designed vehicle wraps for satellite trucks and station vehicle fleet

Designed and managed UI/UX layouts for Qvidian sales application, winning
the Gartner Cool Apps Award

Designed and built web site incorporating animated elements, Action Scripts
and XML code, allowing site owner to self service content updates

Designed logo and corporate branding for food truck business

Led and implemented corporate re-brand for all printed and web collateral

Maintained regulations for all creative while following brand guidelines across
global clothing and branding segments

Clients included Qvidian, Nutfield Technology and others

Built mock-ups and print ready production files for global rebrand, including packaging, clothing labels and consumer goods

Designed vehicle wrap for footwear launch and campaign promotion

In-house product photography and packaging production to support a global
footwear launch and influencer campaign

Developed art compositions to highlight featured textbook content

Created scripts and templates to automate design processes, significantly
reducing outsourcing costs

Facilitated the move from print to a digital workflow as the education market
shifted into into a digital format through apps and software

Logo and branding for mobile wood-fired pizza business.

Enhanced business brand presence through collaboration with business owner in developing and personalizing dynamic brand and logo, applying logo to mobile equipment, chef jackets and various business related items increasing brand awareness.

Key member of creative team implemented design for promotion of key vendor merchandise.

Increased bids and sales by developing web ready ads including images of client merchandise for online auction website. Designed web based splash pages to promote special or discounted inventory increasing client purchase of memorabilia merchandise.