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Associate UX Designer (XDI)
Adobe Systems
Aug 2011 - Present (12 years 8 months)
In early 2011 I got the great opportunity to work with Adobe Systems, as a associate UX designer. For this I got the opportunity to work on Adobe’s consumer video editing tool; Premiere Elements 11. This was a very big task, and the challenge was to completely revamp the tool for a much towards consumer oriented design, as before it closely mimicked it's professional sibling the Premiere Pro with ideals of a more user friendly UI. I have worked closely with Sharad Baliyan the UX designer to get closer to this goal. The output was quite well received by consumers in several rounds of User research and in Adobe’s pre-release program. It is deemed for release on later half of this year.
Adding more to my work I got an opportunity to work on Icon design for Adobe’s e-Learning tool Captivate and Presenter. The challenge was stiff and I learned a lot from this work plus I got a chance to work with Adobe’s Icon team based in Hamburg. This experience has added a new skill set to my arsenal of professional experience in visual design, my work has been lauded by consumers of the software.
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Senior Multimedia Designer
Digital Avenues Ltd.
Jul 2010 - Aug 2011 (1 year 1 month)
• Creating an enhanced look and feel for each of the website verticals which includes each and every component of all the web pages spread across the site.
• Responsible for the creation of user experience specification documentation including user personas/ scenarios, site maps, and wireframes detailing features and functionality of the site, pages, & movie/music players. Set up, moderated, and managed on-site usability testing (including the production of a clickable proto- type) through to implementation of resulting design updates. Supported the project production phase through to launch.
• Single handedly envisaged and created the entire user experience for multi-channel comparison-shopping website.
• Created a complex yet simple, multi layered home page design, targeted to drive traffic; increased content consumption and actionable gateway to the website.
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Sr Web / Ui Designer
Brandmantra.net Pvt Limited
Jul 2009 - Aug 2010 (1 year 1 month)
• Created user journey flows, wireframes and site map, culminating in a single user experience specification document including accessibility and browser compatibility guidelines.
• Created design framework and user experience specification documents and style guides to help Marketing to SEO teams quality and consistency with speed.
• Executed web design for more than a dozen online live streaming e-commerce websites.
• Re-design of live streaming fashion for the bike websites for Podium Look with a focus on increasing memberships and conversion and usability.
• Optimized design and interaction design for the high impact pages of the sites.
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Sr Web/Graphics Designer
Limtex Infotech Ltd
Jan 2008 - Apr 2009 (1 year 3 months)
• Designed and developed user interfaces for web and desktop application for the each clients of Limtex. Including Limtex in-house projects.
• Responsible for design and proper implementation of the graphical user interfaces for software products, brand Identity creation, brand guides, broachers, help manuals.
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Web/Graphices designer
Indus Net Technologies
May 2006 - Dec 2007 (1 year 7 months)
• As a Creative Consultant I have started my career to designing the template for Template Kingdom http://www.templatekingdom.com/ - artist name Fido.
• After 3months I have executed as a dedicated Hiring Designer for most of our valuable clients.
• Also learn the designing skills from our most truly effective web designers.