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55 11 Communication

Nelson Cardoso

São Paulo, Brazil
Available Now
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  • About
  • About

    Creative Director in communication, accumulated experience in several related areas such as: creative strategy, direct marketing, live marketing, advertising and digital. Worked for great agencies and media companies both in Brazil and internationally: Digital Branding FCB (Lisbon), Series Work (New York), FirstGroup (Madrid), NC Communication (Luanda), Ogilvy Interactive/One, Wunderman Interactive, Grey Direct, Editora Globo (São Paulo), Folha de São Paulo (most important newspaper in Brazil) and JWT. Worked for important clients like: Skillbox Russian market leader in online vocational education, Philip Morris, Swatch Group, Jameson Irish Whiskey, Whisky Buchanans, Pernod Ricard, Axel Springer, Mercedes Benz, Chevrolet, Volkswagen, IBM, Intel, Adobe, Telefonica, EDP Group, Movicel Angola, XP Investment, BAI Angola Investment Bank, Bradesco Bank, VISA, Santander Bank, Citibank, Caixa Geral De Deposito (most important bank in Portugal), Pfizer, Novartis, Boehringer Ingelheim, Bristol-Myers Squibb, Nestlé, BRFoods, L'Occitane, The LYCRA Company, Pepsico, Coca-Cola Company, Brahma is a major supporter of football in Brazil, sponsoring dozens of teams and building numerous playing fields across the country. Twinings of Brazil and Ovomaltine, Illy Coffee, AutoBild, Cosmopolitan and Marie Claire Magazines, Faber Castell, The Walt Disney Company, Hasbro, Mattel, Marvel, Discovery Kids, Fox Networks Group, Ambev, Cyrela Brazil Realty S.A. and Incorporation Tegra. Expertise in Adobe Suite6, Figma, SketchUP, c4D, Blender and various courses of specialization.

  • Education
    • 1979 Plastic Art
      Escola Panamericana de Arte e Design
      1977 - 1978
      Bachelor of Arts (BA), Art DirectionBachelor of Arts (BA), Art Direction
  • Experience
    • Creative Director
      55 11 COMMUNICATION
      Sé, Brazil
      Nov 2012 - Present (12 years 6 months)
      Responsible for creative direction, planning and development of live marketing, architectural projects, direct marketing, graphic and UX/UI Design for the following projects: Edtech Mentorama, online school of the most sought after professions in the market, creation of a line of communication for social media, promotions, UX/UI design project for the website and mobil, directly with the Skillbox Group team in Moscow. Creation and design of instagrammable places for FunCast. The "instagrammers" worry about sharing their life experiences on the social network, displaying nice places and compositions when looking through photographs that catch the public's attention. Creation of hybrid event on/offline, kv, communication, digital media, scenographic space for Lycra Trend Session Jeans 19/20/21, Creative director in the areas of events, direct marketing, design for Fox Networks Group: Fox Channel, FX, Fox Life, Fox Sports, National Geographic, Net Geo Wild, Net Geo Kids. Creation, design, scenography and art for UNIMED/RES-Electronic Health Registration. Creation of the brand TwO LATAM, to represent the union of the brands Twinings and Ovomaltine in Latin America. Creation, scenography and art for EBANX - Latam Cross-Border Summit Rio 2019. Keyvision creation and design of PDV's to the trading desk of Pepsico cookie Company. Promotion, direct marketing, graphic communication and digital marketing for Magento/Adobe Brasil. Olympic Games Rio 2016 offices boarding of Visa Inc. in São Paulo and Brasilia. Visual Merchandising of L'occitane stores facades and Havaianas. Coca-Cola and FIFA scenographic space and architecture creation for the Tour of the 2014 FIFA World Cup. Celebration of the 60 years of the Volkswagen in Brazil, event and shares to employees and suppliers. XP Investments space cooperative events. Scenographic Space and decoration in shopping malls to: Toy Story, Monsters Inc., library of Mickey, Angry Birds, Discovery Kids, Hasbro, Mattel, and Marvel.
    • Creative Director
      SCENOGRAPHY VISIONE
      Jan 2011 - Jan 2012 (1 year)
      The scenographic marketing deals with a variety of architectural planning, interior design and product design while placing careful attention to functionality and keeping a young fresh and unique style. The work process starts by understanding the space and its properties, to sketches and mind storming to formulate a whole design concept. Clients: Brookfield Incorporation, Ambev, Brahma, Brahma Country, Brahma Super Bull PBR, Skol, Fusion Energy Drink, Construtora Cyrela, Lucio Engenharia, Miolo Wine Group, ICDH - Commitment to the Institute of Human Development, Odebrecht Incorporation, Casas Bahia/Ponto Frio, Vivo, Sundown, Kasinski.
    • Creative Director
      FIRST GROUP - (Spain/Madrid)
      Apr 2006 - Feb 2010 (3 years 10 months)
      Creative scenographic design of promotion, event, on/offline campaigns and graphic. FIB/FEB Eurosbasket, Philip Morris, Ron Brugal, Chupa Chups, Chesterfield, Marlboro, LM, Red Label, Jameson Irish Whisky, Arco07/08/09 Contemporary Art Fair of Madrid, Swatch Group, Campari, Mentos, Villa Massa, Ron Bacardi, Cosmopolitan Magazine and Rock in Rio Madrid 08.
    • Creative Director
      Owner - SERIES WORKS (New York/EUA)
      Sep 2004 - Oct 2005 (1 year 1 month)
      Creation of site, promotions campaigns and art publisher - Napoleon Cosmectics - InterSystems
    • Creative Director
      Owner - MARCA COMMUNICATION (São Paulo/Brazil)
      Jan 2003 - Jun 2004 (1 year 5 months)
      Planning and creation campaign in the direct marketing, on/off-line and graphic design - Edinfor, 141 Worldwide, Decar Autopeças, INC. do Brasil, Harvard Business Review, Jobsway, Jump Solution,
    • Creative Director
      DIGITAL-BRANDING FCB - (Portugal/Lisbon)
      Apr 2001 - Oct 2002 (1 year 6 months)
      Creation of site and campaign in the direct marketing - Abreu Turismo, CGD - Caixa Geral de Depósitos, Club International of Golf, Cruz Vermelha Portuguesa, Geotur, Kodak, Ilha de Porto Santo, Sofinloc.
    • Web Design
      OGILVY INTERACTIVE - (São Paulo/Brazil)
      Mar 2001 - Sep 2001 (6 months)
      Creation of site and on-line campaigns - IBM Corporate, Schain Incorporadora, Unilever.
    • Creative Director
      IMPIRIC INTERACTIVE
      Sep 2000 - Apr 2001 (7 months)
      Creation of site and promotions campaigns - Citibank Group, Homestore, MasterCard,
      TVA On-Line, What’s Up.
    • Creative Director
      Grey Direct
      Feb 1996 - Nov 2000 (4 years 9 months)
      Creation in the direct marketing and promotional campaigns: Boehinger Ingelheim, Banco Santos, Banco Santander, CTBC Celular, Casas Hope, Illy Café, Novartis, Mercedes Benz, Meio&Mensagem, Rede L&C, Pfizer, TAM, UDV.
    • Creative Director
      Owner - SOB MEDIDA DESIGN
      Jan 1992 - Jan 1996 (4 years)
      Advertising campaign, promotions, outdoor and broadcast (TV/Radio) with the magazines: TV Cultura, ESPN Brasil, Editora Abril, Editora Abril Jovem, Editora Nova Cultural. Channel: CBS, Canal Hallmark and TVA. Revistas Contigo!, Interview, Viagem e Turismo, Showbizz, Boa Forma, Sexy,Terra, Saúde. Magazine Caras - Promotional campaign.
    • Creative Director
      EDITORA GLOBO
      1990 - 1993 (3 years)
      Advertising campaign, promotions, outdoor and broadcast (TV/Radio) with the magazines: Marie Claire, Criativa, Faça Fácil, Moda Moldes, Destino, Moda Moldes Infantil, Boa Forma and Speak Up.
    • Diretor de Arte
      Empresa Folha da Manhã - PUBLIFOLHA
      Feb 1984 - Oct 1990 (6 years 8 months)
      Subscriptions and advertising campaigns, developing marketing editorial, published editorials and promotions newspaper: "Folha de São Paulo" and "Folha da Trade."
  • Awards

    10

    Drinks Promotion-GOLD

    Beverage Case-SILVER

    Display-GOLD

    03-ABOUT BRONZE TVCidade

    02-ABEMD GOLD Embratel

    ABEMD GOLD Iguatemi

    ABEMD GOLD Embratel

    01-iBEST Close-up

    iBEST IBM

    00-ABEMD SILVER Pfizer

    99-ABOUT GOLD Boehringer Ingelheim

    99-ABERJE GOLD Algar

    98-ABOUT GOLD UDV

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    @sp5511, member since 2009
    • Following 67
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