Stephanie Richardson

Work has included design and creative direction for:

Famous Footwear
Boston Creative
Propaganda

• Responsible for the conceptualization, sketching and technical initial form development of private label girl’s fashion footwear product.

• Practiced clear communication channels, both written and verbal, with overseas development leadership to ensure that all pertinent project details and processes were clearly understood.

• Consistently incorporated ideas which aided in producing labor efficient and cost-effective footwear by determining materials, construction, shape, color and manufacturing processes.

• Assisted in the creation of trend boards and worked with a team to establish the design and color direction for each season.

• Interpreted ideas from what was observed in market and translated in innovative ways for mid-tier footwear retailers such as Walmart, Target, Sears, K-mart, Shoe Carnival, Meijer, and Journey’s.

• Maintained hands on involvement in product development by correcting trial patterns, creating new outsoles and researching new production techniques.

• Translated trends through extensive market study by traveling to various markets both domestically and internationally and through on-line research.

• Traveled to China office to work in collaboration with others on line building aspects using knowledge of materials, patterns, and footwear construction.

• Executed designs for Anheuser-Busch, Enterprise, Red Baron, Freschetta, Alamo, Purina and Bayer

• Worked on teams dedicated to large seasonal programs (Bud Light Hotel, NHL Playoffs)

• Routinely designed hundreds of P.O.P. elements based off a single campaign image or comp

• Took layouts through content revision and into final mechanical form for delivery to print vendors

• Produced ads in a variety of formats, from super-sized signage to web graphics

• Key organizer of “Bass Proper Pour” campaign, creating and distributing custom pub signs to over 800 locations throughout the US

• Successfully produced signage for Budweiser on-premise programs, including Major League Baseball team schedules

• Held lead role in a sweepstakes program for the 2008 Bud Light Party Cruise extrapolating stage scrims, banners, shelters and give-aways

• Crucial member of team focused on outputting bimonthly crafting and home decorating magazine with a circulation of over 500,000

• Designed over 60 unique layouts, keeping with the aesthetic of the magazine and the MEHC brand

• Styled numerous photo shoots and contributed digital photography for several stories

• Worked closely with the magazine’s Editor to initiate a new column and participated in blogging on the magazine’s website

• Designed covers, layouts and supplemental pages for Lowe's, Menards and Garden Ridge home plan book titles, as well as logo and packaging for HDA Estimating software

• Successfully produced over 10,000 pages within home design magazines

• Production artist for Reader's Digest Family Handyman and Design America magazine

• Attended press-checks to ensure quality-control

• Designed letterheads, political signs, vehicle graphics & T-shirts for walk-in customers

• Developed branding for local businesses, commonly vector art for reproduction in vinyl

• Researched materials and fabricated environmental signage for a local park