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Dudley Totes, Messenger Bags, Backpacks, Lunch Bags 2014
After conducting some Market Research it was obvious that just designing backpacks for the back to school season was a mistake. The girls were transitioning to totes instead of backpacks and messenger bags were gaining popularity with boys. The totes and messenger bags were not part of the brief but I felt that they needed to be shown since the market was shifting away from backpacks.
