Jan 2003 - Present (18 years 3 months)
Design of logos, brochures, advertisements, websites, multimedia presentations, magazine layouts, album covers, fashion and jewelry design, illustration, posters, and package design. Developed grassroots campaigns and events for new brands to increase brand awareness.
Oct 2012 - Jan 2016 (3 years 3 months)
Creation of packaging structures and dielinesfor soft and hard goods and the creation of pre-press and pre-production mechanicals – for three internal brands in multiple product and fabric offeringsall in three versions for international markets in multiple languages.
Management and coordination of teams of 2-6 people for presentations, design and production, as well as oversee, teach and mentor teams of junior designers in the creation of packaging structureand design.
Inter-departmental project management including creation and coordination of project timelines.
Analysis of processes and identifying areasof improvement.
Management and coordination of production of packaging both domestically and internationally, including supervision of print runs and pre-press color management and sourcing and specificationof materials and substrates for final production.
International competitor analysis and research.
Hand creation of packaging mock comps for structural integrity tests and presentations and generation virtual mock comps of items ranging from packaging to POS systems and merchandising for presentations.
Senior Art Director
New York, NY
Apr 2011 - Oct 2012 (1 year 6 months)
Head of the design department at the fledgling design firm.
Responsible for estimating project costs, timelines and generating project proposals.
Also responsible for project management, project coordination, and print production.
Responsible for the re-brand of the firm and held position as Brand Manger.
Worked cohesively with multiple departments through every project phase, from client-facing kick off meetings, through production and installation.
New York, NY
Aug 2003 - Apr 2011 (7 years 8 months)
Created identities, brochures, advertisements, illustration, websites, package design, interior and environmental design and multimedia presentations for a wide range of clients.
Created and implemented branding and style guidelines across print and web publications.
Collaborated with company partners to manage client projects from conceptualization to production.
Managed and coordinated design teams of 2-6 people through every phase of the design process, from initial presentations to production.
Responsible for managing and consulting on print projects as the print manager.