Senior Graphic Designer
Transport for NSW
Jan 2010 - Present (11 years 9 months)
Print, web, brand application, wayfinding/signage, mapping, environmental design and photography for Transport for NSW. Recent work includes: print/web collateral, signage, mapping, display and photography for the CBD and South East Light Rail, Sydney Metro, Parramatta Light Rail and B-Line buses. Previous projects include: Wynyard Walk, Inner West Light Rail, Monorail removal and the Wynyard Station Upgrade.
Art director / designer
2007 - Jan 2010 (2 years 7 months)
Work includes design for screen and print, including: animation packages for the Perth International Track Cycling Grand Prix; all print design/production, web and marketing collateral for SOS Marine (Marine safety equipment) and Sea Scoopa (award-winning, NATO rated, man overboard rescue device) ; Architect's corporate identity; Portfolio & Reel rebrand and corporate design: The Editors (edit and screen production house) rebrand and corporate identity design; rebrand, environmental/display and corporate identity design for CBD fashion retailer; corporate presentation and animations for Macquarie Bank.
Creative and Art director (contract)
Jan 2009 - Jun 2009 (5 months)
Creative direction and design for the TVSN Design studio, visual merchandising department and photographic studio. Re-branding of TVSN identity. Designing/art directing: retail catalogues, monthly brochures, direct mail, web micro-site for major marketing project, web banners and electronic sales material, set design and live events styling, signage, style guides, broadcast promotions and internal communications.
2001 - 2009 (8 years)
External professional assessor for UTS, 4th year Design students. Advising on technical & design issues for final year projects. Mentoring design students.
freelance designer & art director
Jan 2008 - Dec 2008 (11 months)
Working on branding and communications campaigns for Westpac, CBA, Optus, IBM, Railcorp, HSBC, Samsung, Campbells Arnotts, Ricoh, Multiplex, Interface Flor, AWI and Gidget Foundation. Creating concepts, logos, animations, direct mail, intranet, digital communication, environmental and signage graphics, print and collateral material.
Jun 2007 - Nov 2007 (5 months)
Acting Broadcast and Webcast Promotions Manager. Managed 6 promo producers, Production Supervisor and a Promos Coordinator for 5 months. Worked on The Ashes, Le Tour de France and IAAF International Championships in Athletics broadcasts producing sales reels, promos and web promos. Art directed, advised and assisted producers with scripting, design, editing and film shoots. Provided mentoring to younger producers. Provided concepts and original art direction for award winning SBS Summer campaign.
Apr 2004 - Jun 2007 (3 years 2 months)
Special Broadcasting Service [SBS] is a free to air television service in Australia. Studio manager and head designer/art director for SBS [TV, Internet & Radio]. Art direction, design and project management for SBS across all areas of design including broadcast, print, marketing and internet. Managing and art directing 12-14 designers and a studio supervisor.