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During this event’s live dates, there were 6 sellouts the first weekend that this event was live. This success led to this event’s landing page to be the top content page for that category in the entire month of January. 

On the web, Bustle.com also published an article featuring this Beauty Month event. Outside of highlighting the month-long promotion, the story also makes note of the recognizable beauty brands QVC offers, the breadth of sales/deals that take place on QVC regularly and the Easy Pay options it offered at the time.

QVC; Beauty Month Event Branding 
From QVC.com

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Stephanie White
Art Director // Creative // Ideasmith Philadelphia, PA