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Art Director // Creative // Ideasmith

Stephanie White

Philadelphia, PA
stephaniewhite.cargo.site
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  • About
  • About

    Currently, I work as an Art Director at QVC in West Chester, PA. I lead and administer creative design projects in support of ongoing marketing platforms’ [for both web and on-air] assets with adept efficiency. I also assess any needs for the marketing platforms, assist with seasonal assets, and execute the needs though several tiered decks. These assets include specialized logos, model direction, patterns, color palettes, typographical standards, textures, and background images for online content, and set propping direction and posters/monitor content for on-air shows and campaigns. I currently coordinate with the Creative Director on these ‘gold’ and ‘silver’ level decks up until project completion [Decks define and support a unified message to reach QVC customers through a cohesive, shared experience across multiple QVC platforms.].

    In August of 2014, I worked at FZ Creative in Yardley, PA as an Art Director and lead & administered creative design projects for web design as well as complete branding packages. This included creating innovative campaigns, branding strategies and unique concepts to effectively expand FZ’s clientele. This included developing rationale alongside of branding projects, and brainstorming alongside team members and special project Managers to provide unique concepts and design that will exceed clients’ expectations. Also, various social media direction and marketing materials were created and implemented through MailChimp and Facebook to build traffic and awareness to their businesses.

    In June of 2014, I worked as a Freelance Production Artist at DMW Direct in Chesterbrook, PA. At this job, I had to have an excellent attention to detail in own work, and work of others. I applied knowledge of iMac programs for the prepress work [trapping/consistent InDesign files]. I provided files to the graphic designers in a professional and timely manner as well.

    At LumenOptix in Montgomeryville, PA, I've aided in a rebrand of the company by creating a fresh and new identity, printed and digital marketing materials for trade shows, printed and digital ads, informational catalogs, spec sheets, product photography, instructional videos and photo retouching. Exceptional collaborative and interpersonal skills were needed to get information from salesmen and engineers in order to create informational spec sheets and brochures; dynamic team player with well-developed written and verbal communication abilities.

  • Education
    • Bachelor of fine arts Graphic Design
      Arcadia University
      2011 - 2013
    • Associate of fine arts Graphic Design
      Bucks County Community College
      2009 - 2012
    • Career Technical Education Graphic Communications
      Upper Bucks County Technical School
      2007 - 2009
      Received NOCTI Certification from Upper Bucks County Technical School.
  • Experience
    • Art Director
      QVC
      West Chester, PA
      Dec 2015 - Present (10 years 6 months)
      Lead and administered creative design projects in support of ongoing marketing platforms’ [for both web and on-air] assets with adept efficiency.
      Assess needs for the marketing platforms, assist with seasonal assets, and execute the needs though several tiered decks. These assets include specialized logos, model direction, patterns, color palettes, typographical standards, textures, and background images for online content, and set propping direction and posters/monitor content for on-air shows and campaigns. Coordinated with Creative Director on these ‘gold’ and ‘silver’ level decks up until project completion [Decks define and support a unified message to reach QVC customers through a cohesive, shared experience across multiple QVC platforms.]. Ensured ADA compliance with colors used throughout the decks and assets, and implemented QVC’s standardized look and feel throughout.
      Selected Achievements:
      Significantly expanded online presence by pioneering QVC’s successful online digital magazine adaptation of InsideQ.
      Provided creative direction for photoshoots promoting products in a new and fresh way, while meeting strict turnaround schedule.
      Maximized communication within teams by building partnerships with email designers, graphic designers, copywriters, web designers, marketing team, ecommerce team, photographers, models, and broadcast talent.
    • Art Director
      FZ Creative
      Yardley, PA
      Aug 2014 - Dec 2015 (1 year 4 months)
      Lead and administered creative design projects for web design as well as complete branding packages.
      Created innovative campaigns, branding strategies and unique concepts to effectively expand FZ’s clientele. Developed rationale alongside of branding projects. Brainstormed alongside team members and special project Managers to provide unique concepts and design that will exceed clients’ expectations. Created fresh and engaging designs, artwork, content, and graphics developed by the creative team with the Creative Director. Produced sketches, storyboards and art layouts based on the various creative visions for client’s approval. Various social media direction and marketing materials created and implemented through MailChimp and Facebook to build traffic and awareness.
      Selected Achievements:
      Credited with delivering robust, focused design concept promoting launch of new specialty branch.
      Learned the workings of Adobe After Effects within a week in order to execute a storyboard and promotional video for AdRecruit by CareerBuilder for the following week.
  • Awards

    NOCTI Certified

  • Affiliations

    AIGA

  • Industries
    • Advertising
    • Apparel
    • Consumer Electronics
    • Soft Goods
    • Retail
  • Skills
    • Art Direction
    • Branding & Corporate Identity
    • Creative Direction
    • Creative Suite
    • CSS
    • Graphic Design
    • Illustrator
    • InDesign
    • Photoshop
    • UX
  • Elsewhere on the Web
    • k
    • 4
    • n
    • 5
  • On Coroflot
    @stephaniewhite, member since 2018
    • Following 5
    • Followers 3
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