• Stream
  • Portfolio
  • About

With a new look comes a new audience. Receiving a lovely revamped look, this new sister site is brought to both the most loyal and prospective QVC customers in an effort to bring a connect on a more personal level.

This project was created from scratch and features a comprehensive look for the full array of stories, products, and promotions that is released bi-weekly. It received a full branding suite [numerous logos for callout story sections, module layouts, typography hierarchy & best practices, UI kits, color palettes, overarching photo direction, and its own set of elements, patterns & textures].

View Website
Stephanie White
Art Director // Creative // Ideasmith Philadelphia, PA