Stephen Ferguson

Natural Choice Hoof Care is a brain-child of my good friend Jimmy Bradford. He had trained under several farriers (one who applies horse shoes) and decided he wanted to take a different route: natural, bare foot horse care. He came to me with this business model, and we worked out his brand visuals, website, and online visibility to drive clients to his company.

After one month of putting his new business online, he converted 50 or so new clients to becoming regular patrons. To this date, I maintain his online presence and appeal to continue to drive business.

After I completed my Associate's Degree, Merwin Arthur Steward LLC (MAS) immediately picked me up as a sales lead data manager for their substantial amount of subsidiaries. Their subsidiaries include companies that are involved in the following industries: marketing, business development, promotional products, musical concerts, non-profit revenue generation, advertising sales, political fund raising, and much more.

Within a month, my work escalated from sales and managing their large amount of data to administering to the company's other needs. I designed several logos, websites, and sales campaign materials. Further, I executed on their sales campaigns to drive further revenue into the company. So far, during my time here, many projects I work on have seen record revenue generation.

Patti Davi is a Sonoma County based photographer who specializes in wedding and school photography. During my time working with Patti, I was responsible for designing her visual system, promotional print materials, and photo retouching for the digital photos she generated from her client's events.

Meeting deadlines for this type of graphic work is absolutely necessary. With quick turn around time being the basis of this business, Patti Davi and I interacted daily to make sure the quality and quantity of the needed work was done to client's exact specifications.

I was granted an internship with The Petaluma Film Alliance after participating in a contest with my graduating class. The contest involved designing a logo for this group's biannual film festival. Out of a class of 237, I was selected for the internship.

During my time with this group I designed all print and promotional materials for their film festivals. My work involved regular one-on-one sessions with the Head of Operations to brainstorm, plan, and execute on design decisions. Strict deadlines were always met, and the work generated was high caliber.