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Creative

Steve O'Laughlin

Darien, CT
steveolaughlin.com
Available Now
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  • About
  • About

    I have more than three decades of experience in concept, creative direction, design, illustration, branding, photo retouching, digital rendering, and production for sports, entertainment and consumer goods as well as music and sculpture.

    Prior to starting my own business in 1999, I spent four years at SME Design in NYC working on mainly sports identities for every major league and over thirty colleges. Among the identities I played a major role in creating or redefining are the Toronto Blue Jays, Minnesota Wild, Atlanta Thrashers, New York Rangers, New York Liberty, Alabama Crimson Tide and the DePaul Blue Demons. On my own, I've done several identities for Major League Soccer, including F.C. Dallas, 2 MLS Cup logos and 3 All-Star logos.

    My expertise in logo design and understanding of the need for logos to be designed to hold-up across their many required applications is uniquely rooted in and is a direct result of my many years doing T-shirt and embroidery art for numerous companies on the east coast. In the eighties I did countless surf and skateboard designs for T-shirts using the now lost art of hand color separating each design. In the early nineties I worked for Salem Sportswear and CCM where I learned first hand the restrictions of embroidery and how to compensate for its shortcomings while maintaining the integrity of the design.

    This experience has since been useful as my range of work has expanded into new categories in the past 16 years, such as consumer goods, packaging and interactive. I have enjoyed working on a wide range of projects for brands such as Pepsi, Bass, Consumer Reports, Banana Boat, Hawaiian Tropic, Wet Ones, Diaper Genie, Playtex Gentle Glide, Playtex Sport, Coors, Kool-Aid, Country Time, MiO, PriceChopper, CapriSun, Maxwell House, Gevalia and many more.

  • Education
    • Diploma Art Major
      Meadville Area Senior High School
      1975 - 1978
  • Experience
    • Stephen O'Laughlin
      Freelance Creative Contractor
      Darien, CT
      1999 - 2018 (19 years)
      Responsible for concept, creative direction, design, illustration, photo retouching, digital rendering and production for professional sports, entertainment, corporate identity and consumer goods, including brand identity, packaging, POP, trade show booths, printed collateral, product concept and web sites. Capable of various illustration styles including technical illustration, both traditionally and digitally. Have worked closely with creative directors of Consumer’s Union, Major League Soccer, World Wrestling Entertainment and Energizer Personal Care/Playtex Products on numerous projects in last seventeen years.

      Other clients include: Riot Games, PepsiCo, National Football League, InBev, Minor League Baseball, Cannondale Bicycle, Golub Corporation (Price Chopper), Press Proof Studio, Sports Authority, MAJR Products Corporation and Sundara Holistic.

      Brands include: League of Legends Pro League, Bass Ale, Coors, Banana Boat, Hawaiian Tropic, Wet Ones, Diaper Genie, Sundara Holistic, Hip Hammock, Playtex Sport and Gentle Glide Tampons, Schick, Energizer, Kool-Aid, Capri Sun, Maxwell House, MiO, Crystal Light, Gevalia, McCafe, Oilatum, Physiogel, Abreva, Hartz.

      Marketing agencies include: Landor, Trinity and Primo Angeli Fitch (SF), Interbrand, Cornerstone and The Coleman Group (NYC), Shear Partnership, Catapult Marketing, Hughes Design, Roadwerx, TFI Envision and Re:Think Group (CT), Tracy Locke Partnership (TX, CT).

      Brand Identities created include: LPL (League of Legends Professional League), F.C. Dallas, MLS Cup 2000 & 2001, MLS All-Star 2000, 2001, 2002, 2003, MLS League Identity and Theme Art 2000 (Major League Soccer), Hulk Hogan, the Rock, Undertaker, Stone Cold Steve Austin (World Wrestling Entertainment), Consumers Union 70th and 75th Anniversary Logos, Playtex 75th Anniversary and Sports Authority 10th Anniversary (RIP).
    • Design Director
      Press Proof Studio
      Norwalk, CT
      2010 - 2014 (4 years)
      Responsible for all design projects, illustration and product concepts. Duties also included 3D product and display renderings, photo retouching, color matching, production and physical product comps for clients including Kraft, Coty, Clairol, GlaxoSmithKline, Hartz and Tasty Bite.
    • Creative Contractor
      Playtex Products Inc./Energizer Personal Care
      Shelton, CT
      2005 - 2010 (5 years)
      Regularly met with Design Managers and Account Managers on creative criteria for specific projects. Implementation of criteria utilizing existing assets and brand equities and sometimes creating new ones. Worked for all managers at one time or another on projects such as packaging, ads, brochures, instruction booklets, coupons, displays, signage, logos, mailers, posters, trade show booths and product concepts. Creative direction on several projects.

      At times, in addition to design, projects would require various styles of illustration, photo shoots, photo retouching, digital renderings or all of the above and I provided these services as well as preparing mechanicals and comps.
    • Senior Graphic Designer
      SME Branding
      New York, NY
      1995 - 1999 (4 years)
      Responsible for design, illustration and development of major league and collegiate sports identity programs involving primary and secondary logos, proprietary fonts, uniform and playing surface design, package design and POP design both manually and digitally. Creative direction on several projects including redesign of World Championship Wrestling identities.

      Among the notable identities that I played major role in creating or redefining are the Toronto Blue Jays, New York Liberty, Washington Mystics, Minnesota Wild, Evander Holyfield, DePaul Blue Demons, Binghamton Bearcats and all of the Rutgers campuses.
    • Senior Graphic Designer
      CCM/Maska US
      Peterborough, NH
      1993 - 1995 (2 years)
      Responsible for design, illustration, art prepress and preflighting for custom branded and officially licensed sportswear and headwear for the NHL, NFL, MLB, IHL, NCAA, PBL, AHL, RHI, CHL, ECHL and SHL manually and digitally. Responsible for developing several lines of sportswear and headwear, team logo and uniform design as well as creative and technical direction of three other artists.
    • Art Director
      Sports, Etc.
      Malden, MA
      1991 - 1993 (2 years)
      Design, layout, illustration, camera work and color separation of art for custom and officially licensed college sportswear using hand and computer as well as supervision and coordination of several outside artists. Also technical consultation on set-up and screen printing. Was responsible for implementing an efficient registration system to improve quality and cut costs.
    • Senior Designer
      Salem Sportswear
      1990 - 1991 (1 year)
      Design, layout, illustration, camera work and color separation of officially licensed sportswear art for the NFL, NBA, MLB, NHL and college using hand and computer (Macintosh and Gerber). Responsible for developing several sportswear lines as well as supervision of production artists in adapting each design for the various teams.
    • Graphic Designer/Illustrator
      Freelance
      Baltimore, MD
      1987 - 1990 (3 years)
      Graphic design, illustration and color separation for publications and sportswear. Highlights included two caricature T-Shirts for the Washington Redskins which paved the way into Salem Sportswear.
    • Staff Artist
      American Silkscreen
      Norfolk, VA
      1983 - 1987 (4 years)
      Design, illustration and color separation of original and custom t-shirt art by hand and stat camera for national
      and international distribution. Design, layout and mechanicals for newspaper and magazine advertisements. Notable work featured the "Bad Dog" ( He wouldn't sit... He wouldn't beg...) and a "Skate Rats" T-Shirt that appeared on the pilot episode of "Fast Times".
    • Artist/Screen Prep/Printer
      Rainbow Screenprinting
      Virginia Beach, VA
      1983 - 1983
      Design, Layout, Illustration, Color Separation, Camera Work, Screen Preparation and Printing of Heat Transfers
      and Various Apparel.
    • Artist/Screen Prep/Printer
      Gull Line, Ltd.
      Virginia Beach, VA
      1982 - 1983 (1 year)
      Design, Layout, Illustration, Color Separation, Screen Preparation and Printing of Assorted Items from
      Bumper Stickers and Apparel to Sails.
    • Started as Screen Prep/Printer, Moved on to Become Art Director
      East Coast Screen Printing
      Virginia Beach, VA
      1980 - 1982 (2 years)
      Design, Layout, Illustration, Color Separation, Camera Work, Screen Preparation and Printing of a Wide Variety
      of Items from T-shirts and Hats to Umbrellas and Menu Boards.
    • Artist/Sign Technician
      Admiral Signworks
      Virginia Beach, VA
      1982 - 1982
      Hand Cut Spray Lat for Plastic Signs, Sign Construction and Maintenance.
  • Industries
    • Advertising
    • Entertainment
    • Food & Beverage
    • Toys & Games
    • POP / Visual Merchandising
  • Skills
    • 3D Modeling
    • Art Direction
    • Branding & Corporate Identity
    • Cinema 4D
    • Creative Direction
    • Graphic Design
    • Illustration
    • Illustrator
    • Photoshop
    • zBrush
  • Elsewhere on the Web
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  • On Coroflot
    @steveolaughlin, member since 2015
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