Yurui Shen

 Contribute to the ID design of testing products for global and emerging markets.
 Make family designs based on the design book of FLUKE.
 Play the frontier role with planner to collect user demands through the global VOCs.
 Draw the story board to seek the innovative features.
 Verify the feasibility of the new ideas by initial models. Search and merchandise indispensible stuff to make tests.
 Analyze the feedback of the Focus Group. Watch and enquire the participants.
 Have internal design conferences with US team periodically. Exchange ideas to make sure the consistence of designs.
 Participate in the Kaizen activities to optimize the product with other disciplinary associates.
 Work with safety team to define the artworks for products.
 Evaluate the quality and colors.
 Apply the design patents under the guideline of the lawyer.

 Contribute to the product strategy, business development, creation (product design, graphic creation, website, packaging engineering), branding in Horizon China and Singapore, and all the global affiliates.
 Supervise the aesthetic factors for products which include environmental portable power, stationary power, education kits and advanced power supplyequips. Involve into the multi-disciplinary projects concurrently.
 Lead a design team of one graphic designer and one product designer.
 In ID section, execute a standardized workflow.
 In UI section, advise the usability and recognition.
 Work with graphic designer and suppliers on packaging engineering. Support the user manuals, assembly guides and correlate labels.
 Participate in the product design charter and branding. Annually study and propose the design trend.
 Co-work with CMO on product definition. Analyze competitor configurations, forecast consumer demands.
 Support marketing to launch new products offline and online. In charge of the commercialization materials like brochures, tradeshow and email campaigns.
 Closely work with distributors in AP, Euro, Latin America and US markets on the tailer-made products.
 Long-term cooperate with vendors of prototype and printing.

 Design products based on the wireless technique including mobile phone, WAN card, and hard-disk net game box.
 Achieve several mobile phones based on MTK platform for couples of domestic brands.
 Know the 3C product R&D cycle.
 Know the major finishing approaches for 3C products.
 Work with PM to locate the client request by design language.
 Participate the many-sided on-site conference. Can propose the idea by sketching.
 Be aware of the approaches of designing diverse forms on one platform.
 Be trained the color popularity trend by paint vendor.

 Know the Japanese design philosophy.
 Practice the skills under Japanese designer's coaching.
 Learn the design approaches and Japanese design standards.
 Learn the oversea collaborations.
 Complete some Japan-to-China projects. Make the design research for Japanese companies.
 Complete couples of local projects. Make design strategy for local companies.
 Learn the presentation skills.
 Assist the senior Japanese designer.
 Be chief designer to lead a 3-person-team after one and half year.
 Lead the team to achieve numbers of projects such as home appliance, electronic control, power tools, medical machine and cosmetics.