Rannie Boots Tomalon

Responsible for overseeing advertising projects, activities and channels used to reach customers. My duties include setting goals and timelines for advertising campaigns, collecting data on customer reach and evaluating the success of advertising methods.

I perform many creative, planning and leadership tasks to ensure the company advertising efforts are effective. Common duties and responsibilities of being an Advertising Manager job description can include:

1. Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience
2. Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
3. Conducting or directing market research to help shape advertising campaigns
4. Negotiating contracts related to advertising efforts
5. Controlling the advertising budget to manage expenses and maximize the return on investment
6. Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for the next campaign
7. Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
8. Hiring and overseeing the advertising staff and managing freelancers who handle outsourced creative work

I take studio shots of products for advertisements, brochures, books or magazines. I work directly for product manufacturers, promotions and / or for the designers and advertising agencies who are creating promotional material. I do set up the product on a suitable background and use different lighting techniques to get specific creative effects. When agency or management want to achieve a certain effect they might ask a creative director or designers to work with me (photographer) and provide direction. Following the shoot, I (photographer) may decide to use digital editing techniques to enhance the image or achieve a specific result.