Senior Product Designer
Jun 2015 - Present (6 years 6 months)
Working with Creative Director and development team to generate concepts and production specs across entire product offering. Designs included helmets, helmet graphics, jackets, pants, gloves, footwear, accessories, and casuals. Managed projects from initial brief through final design sample to maintain design. Researched materials and manufacturing techniques to make class-leading products for every level of motorcycling.
Nov 2011 - Jun 2015 (3 years 7 months)
Manager position tasked with leading a creative team to design and develop product, packaging, and marketing materials for Body Glove, Jet Pilot, and Sport Dimension. Build timelines and development plan to track and manage product categories including wetsuits, PFDs, bodyboards, snow sleds, rashguards, and other watersports-related products. Design for multiple levels of distribution including specialty, sporting goods, and large national retailers. Designing and tracking individual SMU projects for outside brands including Yamaha, Kawasaki, Rockstar, Laird Hamilton, and SeaDoo. Managing all studio photography for Sport Dimension products.
San Diego, CA
Feb 2010 - Nov 2011 (1 year 9 months)
Worked with brand manager and sales team to create brand strategy and design direction for 661. Managed all aspects of the design process from product brief, timeline, and concept creation through product confirmation. Led small design team in product and graphic design to produce all visual and product elements of the brand including product, packaging, catalogs, print ads, and trade show booths. Evolved 661 product line into an all around mountain bike brand beyond protection. Designed several SKUs for One Industries including helmets, racewear, gloves, and protection.
El Cajon, CA
Oct 2007 - Feb 2010 (2 years 4 months)
Worked with purchasing, marketing, and manufacturers to design new helmets and technical apparel for street motorcycling industry. Worked with Brand Manager to define brand direction in the competitive landscape of motorcycle gear and apparel. Developed brand direction through visual presentations including product, art, and video. Designed helmet shells, technical features, including shield mechanisms, graphics, and apparel.
Aug 2002 - Oct 2007 (5 years 2 months)
Designed action sports helmets, pads,
snowboard boot technologies, bindings, footwear and
accessories for a leader in the action sports market. Worked with product management to develop products based on product brief to meet target costs and company’s strategic plan. Developed new concepts and technologies for possible integration into product line.
AWA Consulting Group
Jun 2000 - Aug 2002 (2 years 2 months)
Designed various products for a small design consulting firm using skills in model making, concept rendering, concept sketching, and research. Products included cable boxes/routers, power tools, hand tools, grills, grill accessories, etc.