Director, Creative Production Services
May 2017 - Present (4 years 2 months)
Managed and mentored a team of writers, designers, a project manager, and a video production manager in providing creative services to support Ellucian’s branding, marketing, and communications efforts. Implemented and drove the adoption of a project management process and creative production traffic system that handled over 1,000 project requests a year. Supervised the creative process from concept to completion and created an atmosphere where design thinking and creative development thrive.
Oversaw detailed day-to-day scheduling, and monitored project workflow for the copy and design production of Ellucian’s in-house creative agency. Managed production of over 183 creative assets for Ellucian Live, an annual company-sponsored user conference for 8,000+ attendees. Ensured quality, brand consistency and accuracy of photography, copy, layout and graphic design for digital and print campaigns.
Responsible for detailed day-to-day scheduling, overseeing and monitoring project workflow and directing the copy and design production processes of Ellucian’s in-house creative agency. Collaborates across the organization to produce creative assets that are on-brand, on-trend, and on-time. Ensures quality, consistency, and accuracy of photography, copy, layout and graphic design for e-commerce and print campaigns.
Senior Marketing Manager
Aug 2009 - Apr 2017 (7 years 8 months)
Managed marketing projects, as well as responsible for the design and production of associated deliverables including; creative development of corporate website, advertisements, collateral, presentations, tradeshow and event materials, press releases, proposal videos, and various sales tools that promote the organization. Created and executed marketing plans for co-branded partner marketing efforts including print, radio and online ads.
Responsible for graphic design of customer-facing marketing materials for print, web, and tradeshows. Designed and developed all aspects of corporate brand including writing and maintaining Marketing Style Guide and creation of Brand Standards Manual.
Falls Church, VA
Dec 2006 - Jun 2009 (2 years 6 months)
Senior management role as strategic collaborator with clients, account management and creative team in the production of print, and online materials for government, corporate and non-profit clients. Managed team of designers and produced hands-on design work and branding.
Responsible for the strategy, design and production of a new graphic identity for Prison Fellowship Ministries. Created new look and feel for parent organization as well as two program-level brands. Also wrote copy for, and designed, Graphic Standards Manual detailing brand execution.
Clients: General Services Administration, American Psychological Association, Environmental Protection Agency, QinetiQ, U.S. Fish & Wildlife Service.
Mar 2006 - Dec 2006 (9 months)
Managed and directed the creative team for a top-20 ad agency in the production of print, online and multi-media materials. Designed and directed the execution of integrated marketing campaign for the Department of Defense Worldwide Human Resources Conference. Project included: banners, posters, PPT template, microsite, and conference booklet.
Clients: Defense Intelligence Agency (DIA), L-3 Communications (Titan Corporation division), Department of Defense (DoD).
Director, Creative Services
Jun 2005 - Feb 2006 (8 months)
Developed and executed marketing materials that helped define and expand on new brand standards. Responsible for rebranding and executing several global campaigns on behalf of the company and the new brand that had just been introduced to the market.
Designed an integrated marketing campaign around the company’s security services at the 2006 Winter Olympic Games in Torino, Italy.
Manager, Creative Services
Apr 2001 - May 2005 (4 years 1 month)
Responsibility: Management of creative team of; three print designers, two web designers, two project specialists, a copywriter, and the traffic manager.
Partners: Over 1,300 manufacturers including: Sun Microsystems, HP and Panasonic.
Achievement: Supervised development and implementation of brand overhaul of all marketing materials for GTSI and their partners.
Executive Art Director
EVD Advertising (later MHI Communications)
Falls Church, VA
Feb 1999 - Mar 2000 (1 year 1 month)
Responsibility: Art direction and supervision of up to three permanent print designers, and two full-time freelance designers
Clients: Blackboard, Digex, Enterworks, Huthwaite, Treev
Achievement: Redesigned EVD logo and corporate stationary suite. Logo was selected for global publication in the LOGO 2001 competition