A Digital Product Designer and Art Director with A Background in Enterprise Application Design (SaaS), Data Visualization, User Experience, Interaction Design, Visual Design, Web Technologies, Digital Marketing & Communication. I am able to conceptualize early User Experience (UX) requirements to final User Interface (UI) and Visual Design release.
Driven by Human-Centered Design Approach, Blend Rational Business with Emotional Branding to Create A Seamless User Experience for Web, Mobile and Desktop Applications. My diverse skill set ( UI, UX, brand, and product design) allowing me to imagine, craft digital experiences, that empower users and boost business growth.
Formerly an Art Director and Communication Designer, Now A Digital Product Lover (UI/UX). I Help in Creating Designs that are Aesthetically Pleasing, Technically Refined and Easy to Use Filled with Brand Personality.
5 years of experience in Product design, UX/UI Design, Design Thinking & Agile methodology
7+ years of experience in Visual Communication, Marketing & Branding & web technologies.
Provide Leadership, Direction, and Mentorship for a team of UX Designers; lead creative and holistic thinking across diverse product releases, platforms, and devices. Think Conceptually, Visually and Strategically by using Design Thinking, Platform Agnostic Development and Agile Methodology.
Use business requirements and customer research to assist in developing scenarios, use cases, personas, user flow diagrams, Wireframes, Hi-fidelity prototypes, and design specifications. Design the visual style, interface, and interaction flow of applications and experiences. Strong command of visual design capabilities, including composition, layout information hierarchy, typography and color.
A seasoned and future-focused communicator with experience in working for top Indian & global brands (B2B & B2C). Proven success in delivering tangible brand goals, driving innovative campaigns and creative strategies that resonate. I can communicate a compelling idea and gain acceptance from a larger audience in the creative review process. I can also guide individuals through ambiguous situations, create compelling creative vision to motivate and point the organization forward in the creative journey during a campaign launch.
I moved into UX in 2013 following a design course at Oracle and transformed myself from a communication designer to Product designer. Focus more on Artificial Intelligence and Machine Learning.