Suman Chadda

Most recently assigned the Design Team Lead for the International ‘Festival of Humanness’ held in Toronto, Canada over five days from 29 June – 3 July 2016. Attended by over 6000 people in country and watched online by thousands globally.
Responsible for overall festival and main events brand design in line with the specified brief, as well as the subsequent end-to-end design and production of marketing and promotional materials, including online graphics. Main event included
• Global Wellness Festival at Toronto Harbourfront Centre
• Global Music Festival at Victoria Park in Niagara Falls
• Tribute to Humanness Convention at Pearson Centre

Broader responsibilities include the visual design and layout of the Mission’s monthly in-house publications and external quarterly journal, both of which have international readership. Also manage the planning, design, and execution of the annual Children’s Exhibition held in Delhi, India each November, attended globally by 20,000 people over 4 days.

Analyze existing systems and understand new needs of the business/audience.
Conduct research on usability and customer experience.
Clarify requirements and segregate them into functional and non-functional categories.
Present solutions, ideas and recommendations that serves the requirements
Document the discussions, concepts and the finalized scope.
Create designs that align with the user needs
Prepare mockups, prototypes, wireframes and interaction diagrams.
Oversee and contribute to the development of the screens.
Research and analysis skills.
Thorough understanding of user interface design, information architecture, and human factors.

Responsible for the design of the user interface for an in-house iPhone application. The scope of the assignment extended to providing assistance for the development team to fully programme and test the application. Also managed and coordinated various other graphic design projects to meet in-house requirements.

Designed the in-house portfolio for kreativekrayons.com, a Canada based company.

As lead designer, as also responsible for supporting the design requirements of the company’s broad client base. This involved the management and coordination of various graphic design projects to develop company identity, brand logos, digital web designs, and standard print media such as brochures, product catalogues, and campaign flyers.

Designed logo and corporate identity along with client print media requirements for brochures, product catalogues, flyers, advertising, packaging etc.

Additionally, responsible for the UI design of iPhone applications for in-house client projects along with online advertisement graphic for application. The role extended to provision of development support and quality assurance for development teams as part of the application build.

Participated in user research projects of many in-house projects.

Designed and managed weekly print advertisement and promotional material for major clients - Hot Millions Restaurant and Fun City Resort.

Involved in various logo projects, as well as broader promotional projects to develop flyers, brochures, packaging and flash presentations for clients. The scope included development of themes, color palettes, and graphical elements for existing and new client websites.

All projects were formalized by Project Design Documents and delivered using the in-house development methodology.