Summer Sang-a Kim

• Solidified the brand image through strategic content creation on Facebook, Twitter, and LinkedIn
• Increased social media presence by creating a bi-weekly Twitter chat called #AgileChat
• Planned a networking event, TECH TIME, that had over 50 executive-level guests and speakers
• Lead a project to create a sister website in Portuguese language

• Facilitated daily scrums and managed iteration plans on Jira for a team of seven developers
• Created and executed campaigns and promotions on major social media avenues
• Collaborated with sales associates and brand ambassadors to support their sales activities
• Managed Facebook advertisement and Google AdWords accounts
• Provided UX solution on web app and iOS app

- Created over $1500 marketing materials, which were distributed to over 6,000 residents year long
- Communicated with five clients via emails, phone calls, and meetings to understand clients' needs
- Developed a new web page and infomercial video for the Academic Services that gets over 1,000 hits per month
- Increased attendance for Peer Advising services by more than 50% through untraditional posters

• Researched behaviors of over 1,000 educators through Twitter, Facebook, blogs, and Google+
• Developed successful social media marketing executions such as weekly video counseling on Facebook and YouTube, textbook navigation page, and multimedia map on the website
• Increased monthly unique visitor by 134% from 89,000 to 208,400 through email marketing, social media marketing, and SEO

- Devised year-long $100 million marketing campaign for JCPenney for Annual Advertising Competition
- Conducted and analyzed online and offline surveys to study the target market's consumer behavior
- Originated artistic marketing execution including billboard, TV, and print advertisements designs
- Executed the marketing strategies by producing plan books, presentation slides, and short film

Contribute to the publication designs for flyers, posters, and booklets
- Manage the print orders and interact with the printing company
- Mentor Bay Area 4 Juniors in high school through monthly sessions and weekly
personal contact.
- Lead discussion groups of three to five high school students through Christian
Apologetic material
- Assist to design each event preparations and operations

- Designed Adobe Photoshop course curriculum for 20 junior high students
- Led the Photoshop and Word, Excel, and PowerPoint classes with PowerPoint presentations
- Improved class structure by creating personal portfolios for each student to record students' progress
- Constructed scoring/award system to motivate students to engage in class

- Increased awareness and attendance to homecoming events that benefited 95,000 alumnus and students through marketing plans
- Designed and distributed more than 1,000 t-shirts to UC Berkeley students
- Publicized a media kit that advertises homecoming events and recruiting sponsors and electronically distributed to more than 3,000 alumnus
- Operated ten events during the Homecoming week that totaled more than 1,000 participants