Revitalizing the LEM brand

Lavorazioni Elmi Magnani (Magnani's Helmet Workshop) was a brilliant brand in the 70's, and we were tasked with bringing it back to its former glory.

Was responsible for line planning, helmet creation, graphics, website layout, advertisement images... pretty much a ground-up endeavor.

The best part, was going to Milan, and getting approval for our work, from the man himself, Mr. Magnani, the original inventor of the brand.

Freelance, Full-time
Daniel Cram
Sr. Industrial Designer San Jose, CA