Susan H. Cantrell

Cushman & Wakefield | Graphic Designer | Boston | 03/2015-06/2015
• Designed and revised printed and digital promotional marketing materials and infographics
• Prepared email marketing visual designs and distributed through an in-house email client

Cambridge Systematics | Production Artist | Cambridge | 03/2015-03/2015
• Designed printed collateral

Applied Geographics, Inc. | Graphic Designer | Boston | 03/2015-03/2015
• Designed printed collateral

Provided full graphic design services using:
• Adobe Creative Suite CC
• Adobe Acrobat X
• Microsoft Office Suite
• Windows XP
• Canon DSLR camera

Provided website and intranet maintenance using:
• Content management system
• Chrome browser
• Firefox browser
• IE browser
• HTML coding
• CSS coding

Reintroduced communication strategies to fully utilize current technologies focused on:
• Official website
• Employee intranet
• Official blog
• Email subscription services
• Facebook
• Twitter
• YouTube
• LinkedIn
• Emergency preparedness

Contributions:
• Developed social media outreach campaign concepts
• Developed branding designs for social media tools
• Developed agency’s mobile website
• Produced videos and podcasts:
– Established an in-house studio
– Directed productions on and off site
– Prepared sets (props, camera, lighting, sound, and teleprompter)
– Published to YouTube and Apple iTunes
– Made post-production edits
– Adobe Premiere Pro
– Productions included scripted vignettes, b-roll footage, and live events
• Integrated email database with Constant Contact, offering opt-in email subscription service
• Incorporated webinars by implementing GoToMeeting
• Redesigned employee intranet’s user interface design and information architecture
• Streamlined PID work flow by consolidating in-house printing services
• Converted paper-based documents on website to digital formatted documents/forms
• Incorporated an internal staff text messaging system for emergency preparedness situations by implementing CallFire
• Trained and supervised student interns in all aspects of graphic design services

Recognitions:
• Workforce Advisory Team: 2012-2014
– Elected member representing and recommending the wants and issues of staff to Executive staff.
• Hermes Creative Awards Competition: 2013
– Platinum Award: Employee Intranet
– Gold Award: Portrait Photography
– Gold Award: Publication
– Honorable Mention: Government Video
• Employee of the Quarter: 2012

Developed marketing campaign design concepts.

Designed print collateral:
• Annual reports
• Newsletters
• Booklets
• Books
• Brochures
• Direct mail pieces
• Stationery sets
• Menus
• Folders
• Invitations
• Billboards
• Basic copywriting

Developed websites:
• Designed information architecture
• Designed interface concepts
• HTML coding
• CSS coding
• Adobe Dreamweaver
• WordPress
• Squarespace
• Content management systems

Developed branding strategies:
• Branding identity
• Brand marks

Designed environmental signage:
• Point of sales collateral
• Banners
• Posters

Coordinated printing production:
• Provided all printing specifications to print bureaus
• Obtained cost estimates and production timelines
• Prepared press-ready digital files
• Produced projects using 4-color and spot color printing processes
• Utilized variable data services
• Utilized the Pantone Matching System
• Utilized FTP clients to transfer digital files to print bureaus

Client list (partial):
• Rhode Island School of Design
• Louisiana State University
• CC’s Coffee House
• Baton Rouge Zoo
• Red Stick International Animation Festival
• Baton Rouge Table Tennis Club
• The Roman Catholic Diocese of Baton Rouge

As the Grant Coordinator of a $600,000 federally funded grant, the objectives were to define a pilot program that would create measurement tools to assess the quality of services and facility conditions of annex workforce development centers that could be utilized within any given state. Seven states and eight contractors located throughout the United States were involved in a consortium effort.

Responsibilities:
• Mediated and maintained communications, consensus, and awareness by working directly between the following parties:
– Grant Officers from the United States Department of Labor (USDOL)
– Louisiana Secretary of Labor
– Representatives from seven participating states
– All contractors acquired
• Processed the procurement of vendors and services through RFIs and RFPs
• Produced scheduled progress reports
• Monitored and maintained contractors’ performance criteria
• Coordinated and moderated consortium events, travels, and meetings

Contribution:
• The project was included in the United States Secretary of Labor’s 2003 report briefs and was a presentation topic at USDOL’s 2003 Innovations Conference held that July. The initial phase of the project concluded in July 2003 and the final proposal developed was given consideration for application on a national scale.

Assisted Editor with The Louisiana Cattleman magazine:
• Formatted assigned articles
• Created ad layouts
• Prepared press-ready digital files

The Grazing Land Conservation Initiative bi-monthly magazine:
• Formatted entire publication layout
• Prepared press-ready digital files

Primary responsibilities:
• Assisted editors of national publications in the selection and submission of photo slides
• Ensured photo negatives were developed into photo slides, categorized, and filed
• Maintained bookkeeping tasks
• Maintained website
• Maintained correspondences

Contribution:
• Implemented a system to digitize photo slides through a digital scanner, minimizing the risk of damage during review

Participated in all practical working scenarios of a professional design firm from creative concept to final production.