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Communications Manager/Senior Designer
San Francisco, CA
Nov 2018 - Present (5 years 6 months)
Unique hybrid role. Serve as “the voice of merchandising,” catering messaging and content to drive adoption of changes and updates for 2500+ eCommerce merchandisers and product managers. Manage multiple communication channels including a monthly internal live presentation, weekly email newsletter, and daily Slack updates. Develop action plans and editorial calendars to facilitate partner trust and set realistic expectations. Design all presentations and communications to further facilitate learning and development for new hire and current associate training.
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Creative Director/Principal
San Francisco, CA
Jul 2000 - Nov 2018 (18 years 4 months)
Created and developed print and digital brand marketing including ebooks, presentations, and advertising for clients including but not limited to Inc., FICO®, Stitch Fix, TopRank Marketing (Oracle, LinkedIn, SAP), and Modev (Amazon Alexa). Art directed Bronze Medal-Winning 288-page cookbook for Colorado Fit Kitchen. Named one of LinkedIn Profinder’s Best of 2016 and 2017.
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Senior Graphic Designer
San Francisco, CA
Mar 2012 - Mar 2015 (3 years)
Developed targeted, multi-faceted in-club campaigns to encourage member usage and membership level upgrades. These included large displays, print collateral, digital signage, email marketing, logos and programming. Also created print and digital sales materials to increase membership and retention across 12 clubs and 50,000 members
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Art Director/Creative Manager
RockYou
Redwood City, CA
Sep 2009 - Feb 2011 (1 year 5 months)
Spearheaded marketing, gaming and website brand initiatives to ensure consistent, targeted and clear messaging across all platforms. Developed, produced and managed all print materials and created high-impact digital advertising integration solutions within games.
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Associate Art Director
New York, NY
Jul 2007 - Jul 2009 (2 years)
Launched the in-house promotional art department; solely responsible for all marketing and sales creative including rebranding the company to make it relevant across print and digital platforms.