Swarna Srimal

Developed information architecture and delivered complete user interface for the company's first IOS based med-tech application for chronic ailment management.

Redesigned web application information architecture and redesigned layouts which improved user interaction and experience.

• Led research, ideation and testing of haptic patterns developed to communicate navigation on smart shoes, currently being marketed under the brand name of 'Lechal'.
• Conceptualized complete information architecture, designed layouts and prototyped mobile application for IOS and Android platforms which work with the smart shoe.
• Developed concepts and alpha prototypes for in-house projects like the smart wallet which are in the pipeline for the company.

• Collaborated with engineering, business and marketing teams to conceptualize an analog smartwatch and used design thinking to decide market positioning of product, essential features, engineering and marketing requirements.
• Conducted user and market research to develop concepts for an analog smart watch with unique personal calling features.
• Solely responsible for conceptualizing user experience, aesthetics, and delivering initial prototypes for validation of product possibilities.

Developed and delivered concepts for aesthetics of an External Pulse Generator.