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General Manager
Aditya Birla Fashion Retail Limited
Mumbai, India
Oct 2018 - Present (5 years 6 months)
General Manager Design: Kids' Wear Boys & Men's
Wear
* Strategic planner and having the ability to go beyond the confines of the role,
believes in working through people and building efficient teams, bringing a
great balance between strategy and execution.
* Handling a team of smart casual and character shop in MW and entire kids
boys.
* Co-ordinating with Disney team for license products in MW and Kids wear for
trend update.
* Briefing the team on range planning, development and execution of the same.
* Monitoring the team on the creation of the range based on the option plan
capacity, trend forecast and sell- throughs of previous seasons.
* Supporting VM team in implementing window display by making a planogram
of the range.
* Collaborating with cross function heads to create supply chain calendar for a
season.
* Coordinating with buying team, mills and vendors and ensuring to get the
desired product keeping in mind the commercial aspect of it too.
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Deputy General Manager Design
Lifestyle International Pvt. Ltd., Max Retail Division
Bengaluru, India
Sep 2011 - Sep 2018 (7 years)
* Handled a woven’s team of Men’s Semi-formal, Casual wear, Ethnic
and Indo-western. (Headed a Men’s Formal wear team as well till 2016.)
* Briefing the team on range planning, development and execution of the same.
* Monitoring the team on the creation of the range based on the option plan
capacity, trend forecast and sell- throughs of previous seasons.
* Supporting VM team in implementing window display by making a planogram
of the range.
* Closely monitoring the supply chain calendar, ensuring the team adheres to the
same.
* To stay in the know, attending international fairs & market each season.
* Frequent market survey in terms of competition study and its application in the
range.
* Visiting mills and vendors for sourcing of innovative fabrics and trims.
* Coordinating with buying team, mills and vendors and ensuring to get the
desired product keeping in mind the commercial aspect of it too.
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Designer
Indus League Clothing Ltd.
Bengaluru, India
Jan 2007 - Aug 2011 (4 years 7 months)
* Creation of range plan based on option capacity and sell-throughs of previous
seasons.
* Building the colors and range for each season based on trend forecast.
* Finalizing vendors for production and negotiation on cost for individual styles.
* Sourcing of innovative fabrics and trims.
* Contribute to the product development extensively by monitoring the brand on
parameters of fit, quality and value addition.
* Coordinating between the brand and various other departments in the
organization.
* Analysis of stores performance with respect to sales, stock sell through and
action on the same, success of the range and subsequent learning.
* Making planogram and ensuring that VM and store settings are as per the set
standards.
* Identifying slow sellers and fast sellers; and improvising on product and price.
* Market analysis in terms of competition study and its application in the buying
process, product base and pricing of the merchandise.
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Designer cum Visual Merchandiser
STORI, Chaya Garments (P) Ltd.
Bengaluru, India
May 2006 - Dec 2006 (7 months)
* Doing market survey and customer review for the launch of Women’s wear.
* Conceptualizing, designing, executing and implementing window displays.
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Intern
Tommy Hilfiger
Bengaluru, India
Jul 2005 - Dec 2005 (5 months)
* Project handled: Visual Merchandising