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Associate Creative Director Digital at L.L.Bean
Joe Sweeney
Portland, ME
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About
Hi! I'm Joe. I can put a sentence together pretty OK, this particular sentence notwithstanding. I love the creative process and feel passionate about brand consistency. And for some undiagnosed reason, I actually enjoy when deadlines are looming. My objectives are to continue to make a career out of torturing words into place, maybe even one day accomplishing my clichéd dream of publishing a children's book. But my main objective, every day, is to spend time with my wife, who always makes me realize that "work happy" just isn't the same as "life happy."
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Education
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Bachelor of Arts (B.A.) Journalism/Mass CommunicationsSt. Bonaventure University1996 - 2000
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Experience
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Digital Copy LeadFreeport, MESep 2015 - Present (10 years 9 months)Lead a team of writers that handles the creation of all L.L.Bean digital pieces, including web, email, social media, overarching brand video, informational product video. Work on campaigns that feature partner athletes and organizations.
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Senior CopywriterFreeport, MEApr 2014 - Sep 2015 (1 year 5 months)As a Senior Copywriter for this peerless American brand, my main task was writing for the Outerwear department, across all print and digital media. I believe you can never run out of new and exciting ways to describe a raincoat.
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Concept CopywriterWestbrook, MEJun 2013 - Apr 2014 (10 months)The only thing that compared to the jaw-dropping ocean views of my new hometown is the stuff I got to work on every day at Ethos. On top of writing copy for clients like Olivio, Oakhurst Dairy and Eastern Maine Health System, I got to learn from the digital experts who perpetually keep this agency ahead of the curve.
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Associate Creative Director/CopywriterTravers CollinsApr 2010 - May 2013 (3 years 1 month)I wrote things and let my imagination run wild as part of one of the creative-est creative teams in the Queen City. Clients included Catholic Health System, Medaille College, the American Red Cross, Northtown Automotive, Harper International, Superior Group, St. Bonaventure University and Restonic Mattress.
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Associate Creative Director/CopywriterThe Martin GroupFeb 2003 - Apr 2010 (7 years 2 months)I got my start as a junior writer with this burgeoning agency. It's where I realized that I might not suck at this gig, and that I probably wouldn't mind doing it for the rest of my life. Clients included New Era Cap, DICK'S Sporting Goods, the Buffalo Sabres, Greatbatch, LEKI, Orville's Home Appliances, Delaware North Companies and ESAB Welding & Cutting.
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Writer/PublicistRighteous Babe RecordsJul 2000 - Feb 2003 (2 years 7 months)My first job out of college was repairing broken jewel cases as an unpaid intern at RBR. It was the first place to show faith in my writing ability – my first print ad and poster were written there, along with many, many press releases – and many of the people I met there continue to inspire me creatively. Not least of all its owner, Ani DiFranco.
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Skills
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Elsewhere on the Web
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On Coroflot@sweeneyjt, member since 2014
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Following 10
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Followers 2
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