Susan Winnington

• Project and campaign management across multiple banking channels and platforms.
• Design and place branded collateral materials including outdoor, print advertising, email, direct mail pieces, branch collateral, signage and online content and marketing.
• Develop creative banking campaigns to build brand via print, digital and traditional marketing strategies to reach target audiences, engage customers and increase sales.
• Experience working on targeted marketing campaigns with credit and ATM cards, auto, mortgages, home equity, IRAs and investment services.
• Work with various account stakeholders internally and externally (graphics, printers, lending, customer service, etc.) to develop and launch campaigns.
• Evaluate campaigns for ROI and monitor/report metrics.
• Experience in Documatix and Constant Contact email campaign programs, Inlighten/MOOD, LEDs.
• Traffic department projects and materials production responsibilities of the department.
• Participate in development and implementation of tactical marketing plans.
• Develop and implement communication plans for marketing and other departments.
• Manage credit union vendor relationships including printers, advertising outlets, statement and web service providers.

Previous titles: Social Media, Website and Print Production Manager, Graphic Designer, Marketing Specialist
• State and regional unit under United Dairy Industry Association, Dairy Management Inc., National Dairy Council and MilkPEP (got milk?)
• Manage design and creative services with staff, agencies and printers.
• Implement a communications materials development process and brand standards manual.
• Create and develop communications and marketing creative materials to reinforce and build brand image.
• Design logos, direct mail pieces, postcards, newsletters, brochures, print and web ads, posters, exhibits, billboards, letterhead, envelopes, invitations, order forms.
• Manage company website, blog, update process, team and budget.
• Supervise website design and development - navigation and content.
• Utilize website content management programs, search engine optimization and techniques.
• Use and analyze target email marketing campaigns, online surveys and feedback.
• Build partnerships, links and evaluate website for ROI.
• Manage social media team, marketing campaigns, budget and adherence to company policies and procedures.
• Develop marketing plans, strategies and tactics.
• Excellent project management, copywriting and editing skills.

• Hired as grade 5 coordinator and promoted to grade 8 supervisor position within one year.
• Managed employee stock option plan (BenShares) and database with over 16,000 employees in several countries.
• Supervised and trained department and temporary staff on employee stock option program.
• Implemented program throughout company within 9 countries.
• Assisted Corporate Communications Department with employee relations.
• Developed and edited communications and legal materials including securities fillings, biographies, brochures, press releases and company web pages.