Tara Matthews

Draw from competitive and trend research to create distinctive, attractive, and effective design communication for BK brands and products.

- Design brand graphics including logos, layout, typography and illustration.
- Write copy for product packaging materials. Proofread and prep files for factory production.
- Design package structures. Create dielines. Make white box samples.
- Work with factories on correct package assembly.
- Critique and approve printed proofs. Proof colors and quality.
- Edit product photos for use in web and print retail catalogues.

Conceptualize new product ideas, features, product names, taglines and miscellaneous collateral branding. Illustrate and present ideas.

Offer courteous and informed customer service to bookstore clientele. Create displays on schedule following a progressive store plan-o-gram. Develop reference resources for booksellers to access in the children's department for informed recommendations. Cashier during intervals of heavy purchase traffic. Help customers locate materials through the information desk and digital store catalogue.

Drew character model sheets and storyboard sequences.

Recruited and organized a nine member creative media team on behalf of Highwater Entertainment in association with Living Water. The team was comprised of Art Institute graduates and faculty with specializations in storyboard art, character design, layout art, and animation.

Hosted and scheduled team meetings, determined meeting agendas, set goals and deadlines. Developed team building and organizational materials. Encouraged and motivated team members, provided any needed assistance and answered questions.

Appealing typography layout for optimal comprehension and readability. Compositions that catch and hold viewer interest. Design materials including brochures, invitations, mailers, bulletins, booklets, and signs. Print and assemble prototypes and limited sample runs. Deliver files for final printing.

layout · typography · graphic design · logo design
Adobe InDesign · Photoshop · Illustrator

Create original graphics, logos, and illustrations for diverse clients. Prep digital artwork for printing and application onto products. Products include apparel, gear, vinyl stickers, machine parts, pens, labels, etc.

Adobe Illustrator · Photoshop · SofTeam Punto · Freehand