Manager, Marketing, Communications, Health Education
Apr 2007 - Jul 2011 (4 years 3 months)
• Lead brand development, design direction and execution of YMCA Employee Benefits digital and print initiatives including hands-on design and production of marketing campaigns, member educational campaigns, and employee wellness programs.
• Strategic marketing planning contributed to a 50% growth in medical members.
• Create and write materials for direct mail programs, online video presentations, sales presentations and convention appearances.
• Project management of marketing materials from inception to completion.
• Establish, write and edit national monthly health-focus e-newsletter. Proof and edit team communications including biannual Plan Review book for Board members (over 300 pages written by 4-6 team members).
• Manage pilot employee wellness programs to meet the needs of a diverse, dispersed workforce that included health risk assessments, disease management, and behavior change programs.