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Health, Education and Art Marketing Champion
Tara Noftsier
Portland, OR
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About
• A highly capable branding and marketing professional with extensive experience in B2B and DTC sales and marketing.
• A keen wordsmith and playful conversationalist.
• A diplomatic, articulate communicator and leader with strong presentation skills able to persuasively convey benefits of programs to consumers. -
Education
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Bachelor of Science CommunicationsUniversity of Illinois1993
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Experience
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Manager, Marketing, Communications, Health EducationChicago, ILApr 2007 - Jul 2011 (4 years 3 months)• Lead brand development, design direction and execution of YMCA Employee Benefits digital and print initiatives including hands-on design and production of marketing campaigns, member educational campaigns, and employee wellness programs.
• Strategic marketing planning contributed to a 50% growth in medical members.
• Create and write materials for direct mail programs, online video presentations, sales presentations and convention appearances.
• Project management of marketing materials from inception to completion.
• Establish, write and edit national monthly health-focus e-newsletter. Proof and edit team communications including biannual Plan Review book for Board members (over 300 pages written by 4-6 team members).
• Manage pilot employee wellness programs to meet the needs of a diverse, dispersed workforce that included health risk assessments, disease management, and behavior change programs.
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Awards
Finalist position in UnitedHealthcare’s Apex Award, which acknowledges the innovative and leadership qualities of employers dedicated to improving health care.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@taranoftsier, member since 2012
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Following 13
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Followers 4
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