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Category Merchandising Manager at Philips Lighting

Tasha Campbell

Marietta, GA
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  • About
  • About

    Category Merchandising Manager with experience in multiple areas of the lighting industry - both lamps and fixtures including product design, marketing, category management, merchandising and new product development.

    Lighting fixtures and outdoor fountains sold at The Home Depot. General and custom planograms are incorporated in over 1900 stores nationwide at The Home Depot.

    Specialties: Planograms, Category Management, Mapping/Diagramming, Competitive, Market, and Trend Analysis, 2D and 3D Visualization, Design Presentation, Adobe Illustrator, Photoshop, InDesign, Microsoft Office, Merchandising, Category Management, Product Development, Space Planning Professional Certification

  • Education
    • BFA Industrial Design, Ceramics
      Savannah College of Art and Design
      2003 - 2007
  • Experience
    • Category Merchandising Manager
      Philips Lighting
      Jul 2013 - Present (12 years 11 months)
      Manage the entire planogram process for light bulb planograms at Home Depot as a category captain in light bulbs both internally and externally. Provide guidance and training with additional staff through the creation of over 550 semi-monthly light bulb planogram releases on time and efficiently.

      Analyze product performance through overall sales, units, and turns and apply the knowledge towards the development of planograms. Drive the implementation of store specific planograms based on regional differences, store specific sales intelligence and utility rebates to drive incremental sales volume.

      Work cross functionally with sales, marketing, demand planning, and product management on a daily basis.
    • Category Merchandising Analyst II
      Philips Lighting
      Apr 2012 - Jul 2013 (1 year 3 months)
      On a day-to-day basis develop around 250 planograms and modular’s based on analysis and/or sales intelligence and aesthetics. Participate in space shelf-space, trend, planogram, and competitive analysis based on retail account-specific data.

      Serve as the primary contact to The Home Depot for all merchandising standards. Serve as an internal contact for all merchandising standards for all retail accounts - Weis, AAFEs, Meijer, The Home Depot, and Lowes. Additional planograms developed for new business prospects.

      Create visualizations of data to focus on needs of the account. Lead the planogram process for a multi-vendor category team at Home Depot.

      Work with category management, sales, and marketing to recommend creative strategies for SKU rationalization and buy pack size. Execute semi-annual/annual planogram releases for all retail accounts and special projects. Act as a liaison to category management team and provide a voice back to the customer.
    • Category Merchandising Analyst
      Philips Lighting
      Mar 2009 - Apr 2012 (3 years 1 month)
      On a day-to-day basis develop around 250 planograms and modular’s based on analysis and/or sales intelligence and aesthetics. Participate in space shelf-space, trend, planogram, and competitive analysis based on retail account-specific data.

      Serve as the primary contact to The Home Depot for all merchandising standards. Serve as an internal contact for all merchandising standards for all retail accounts - Weis, AAFEs, Meijer, The Home Depot, and Lowes. Additional planograms developed for new business prospects.

      Create visualizations of data to focus on needs of the account. Lead the planogram process for a multi-vendor category team at Home Depot.

      Work with category management, sales, and marketing to recommend creative strategies for SKU rationalization and buy pack size. Execute semi-annual/annual planogram releases for all retail accounts and special projects. Act as a liaison to category management team and provide a voice back to the customer.
    • Industrial Designer
      Regal King Manufacturing
      Aug 2007 - Dec 2008 (1 year 4 months)
      Sole designer in US office for a multi-national lighting and outdoor garden manufacturing company that sells OEM products to Home Depot and Lowes.

      Worked with multi-disciplinary teams both domestically and internationally.

      Conducted trend and market research and applied the knowledge to drive sales in presentations and new product development.

      Developed new product concepts and altered existing products through 2D and 3D methods. Oversaw new product development sampling process. Created packaging, catalog design, posters, hard copy and digital presentations.

      Coordinated outside freelance projects.
    • Designer
      S2 Productions
      Mar 2007 - Aug 2007 (5 months)
      Design for POP, trade shows, and corporate interiors. In charge of redesigning companies logo and website.
    • Project Manager
      Abbellimento Design
      Mar 2007 - Jul 2007 (4 months)
      Mold making and production of architectural plaster ornamentions (corbels, mantles, molding, etc.) Responsible for developing ceiling tile designs, color samples and new finishes for product line.
    • Ceramics Assistant
      Savannah College of Art and Design
      2005 - 2006 (1 year)
      Loaded and unloaded kilns. Mixed new glazes. Produced clay using dry and wet ingredients using a pugmill. General upkeep of studio. Assisted students with class assignments both in handbuilding and wheel throwing techniques.
    • Clerk
      QuikTrip
      Apr 2001 - Aug 2004 (3 years 4 months)
      Tendered change to customers on the register.

      Maintained the store's upkeep.

      Reset stores to planogram.

      Wrote orders for store inventory.
  • Awards

    - JDA Certified Space Planning Professional

  • Skills
    • Content Strategy
    • Industrial Design
    • Project Management
  • Elsewhere on the Web
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  • On Coroflot
    @tashasarena, member since 2005
    • Following 18
    • Followers 9
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