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Art Direction, Design & Production
Tyler Rachal
Seattle, WA
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About
I am a confident and creative designer living in the beautiful Northwest. I am self-motivated, self-sufficient with a strong background in both print and digital media. I have worked extensively in the outdoor apparel, travel and food industries producing high-end consumer facing and B2B designs. I am detail oriented with a comprehensive understanding of industry software and best practices. I love and admire all forms of art from typography to rock and roll.
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Education
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N/A User ExperienceSchool of Visual Concepts2013 - 2013Night semester covering the fundamentals of User Experience Design. (Ideation, Concept Exploration, Wireframes, Prototyping & Evaluation)
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BFA Design & MarketingCalifornia State Polytechnic University-Pomona2000 - 2005Related Coursework: Graphic Design program with a foundation in Fine Art. Workshops in Print Making, Typography, Digital & Print Design. Marketing Management Minor: Marketing classes for Business Foundation covering Marketing Research, Strategy & Analytics. Cumulative GPA: 3.8; Cum Laude
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Experience
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Graphic DesignerSeattle, WAAug 2016 - Present (9 years 10 months)• Digital Creative Development (Site, Mobile and Email)
• Art Direction for Photo Shoots working with Stylists & Producers
• Support across Editorial, Marketing & Merchandising Departments -
Freelance / ContractSep 2002 - Present (23 years 9 months)Willamette Week, Portland, OR (Photography)
Marchesi Vineyards, Hood River, OR (Digital / Print Design)
Laundry Service, Portland, OR (Nike Screen Print Graphics / Separations)
Pokémon, Bellevue, WA (Print Packaging / Collateral)
Business Air, Seattle, WA (Print / Environmental Design) -
Graphic DesignerJavelin Marketing GroupSeattle, WAJan 2014 - Aug 2016 (2 years 7 months)• Social Media Content, Digital Marketing Campaigns and Branding (Sparkling Ice)
• Direct Mail, Digital & Collateral for Clients: (AT&T, Sparklng Ice, Hyatt, Human Society)
• Outdoor Signage & Print Advertisements (Sparkling Ice) -
Production DesignerSeattle, WAJan 2011 - Nov 2013 (2 years 10 months)• Packaging & Print for Clients: (Redhook, Widmer, Starbucks, Evolution Fresh, Quaker, Hershey’s, Garlic Jim’s, Blue Dog Bakery, H&R Block, Holland America)
• Outdoor Signage & Environmental (GE, Microsoft, Evolution Fresh) -
Production DesignerHood River, ORApr 2008 - Jun 2010 (2 years 2 months)• Seasonal Branding including (POP, Trade Show Graphics, Sales Catalogs, Print Ads, Marketing Collateral, Product Packaging & Textile Production)
• Managed Studio & Action photography -
Production DesignerIrvine, CAMar 2006 - Mar 2008 (2 years)• Seasonal Branding including (POP, Trade Show Graphics, Sales Catalogs, Print Ads & Marketing Collateral)
• In-house Product Photographer & Color Specialist -
Production ArtistLaguna Hills, CAJun 2004 - Mar 2006 (1 year 9 months)• Prepress Specialist for Scanning, Touch-ups & Color
• Inventory Specialist for Paper Stocks & Inks
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Affiliations
AIGA
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Skills
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Elsewhere on the Web
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On Coroflot@tcrachal, member since 2005
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Following 2
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Followers 4
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