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Igloo: RealTree

An understanding of the market and end user drove the silhouette creation and feature set for this line. Materials were changed to push appearances toward lifestyle products, which allowed room in costing for added features. The end product is designed to fit into the outdoor market as a lifestyle product.

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Freelance, Full-time, Moonlighting
Terence Gelo
Designer, Maker, Problem Solver Houston, TX