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Igloo: SportBrights Collection

The goal of this product line was to bring market-relevant patterns, materials, and colors to a product line while maintaining cost and approachability. The end result saw a 30% rise in sales from the previous year. SportBrights is a line of sports-centered softgoods, implementing a new translucent screenprint to align with current market trends.

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Freelance, Full-time, Moonlighting
Terence Gelo
Designer, Maker, Problem Solver Houston, TX