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Art Director // Marketing Professional

Thalita Molina

Campinas-Sao Paulo, Brazil
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  • About
  • About

    With experience in different kinds of jobs within the industries of design, communication and marketing, I work easily in multi-disciplinary projects and connection with different departments. I also have experience in marketing and communication tools, planning and coordinating, editorial design and publishing projects design, photography production.

    I’ve been working in creative solutions, design, art, communications and advertising developing strategies for business-to-business and brand management.

    // Planning campaigns and delivering creative that gets results for clients

    // Coordination and organization of projects for promotional campaigns

    // General Advertising

    // Monitoring and analysis of web projects / Usability / Ergonomics Design and Ux Design

    // Art direction (online and offline)

    // Editorial Projects (magazine production)

    // Interface with communications agencies and media relations services

    // Monitoring the work of SEO, Google Analytics reports, social media campaign

    // Producing content for websites, blogs and other social media

    // Monitoring and developing the marketing plan and/or marketing projects

    ------

    I've graduated in 2006 as a BA Design and Ad communication with expertise in brand management and visual arts (Fine Arts).

    Nowadays with around 10 years of work and related experience in the Communication and graphic design, I'm looking for new challenges and new experiences (in Brazil or any other country).

    Specialties: Art direction, graphic design, general advertising, publish design, Ux design, branding, marketing analyst

  • Education
    • Fashion - Extra course Image and Style consultant
      Ana Vaz Consultant
      2012 - 2012
    • English High Intermediate English Language and Literature, General
      Kaplan International Center - New York, NY, USA
      2012 - 2012
      I studied in Manhattan, NY for 10 weeks - 16h / week.
    • Extra course Fashion - Sewing basics
      Sigbol Fashion
      2011 - 2011
    • Master of Arts (M.A.) Design and Applied Arts
      Universidade Estadual de Campinas
      2008 - 2009
    • University extension Branding / Brand Management
      SENAC
      2007 - 2007
    • Bachelor of Arts (B.A.) Advertising / Communication
      Faculdades Integradas Paulista - IPEP
      2002 - 2006
  • Experience
    • Designer / Art Director
      Lead Design
      Aug 2011 - Present (14 years 10 months)
      As a creative lead (and art director), I was responsible in managing projects and create concepts for different industries and marketing campaigns. And keep the aline for differents medias.
      - Development of concept art / design to implementation of campaigns;
      - Orientation to the art team;
      - Presentation of campaigns and interface between customer, studio, production;
      - Monitoring and analysis of web designs / Usability / User Experience (Ux Design);
      - Art direction for Ad and websites
      - Editorial Projects (concept of art for magazine production, since revised production schedule until the finishing) and projects for building brands / branding;
      - Producing content for websites, blogs and other social media;
      - Control of schedule campaigns and multi-disciplinary projects (involving other departments);
      - Attendance to clients from different industries (publishing, and consumer goods agribusiness).
    • Art Director
      ígnea Comunicação
      Apr 2011 - Jul 2011 (3 months)
      As an Art director, I developed web projects (design for websites - usability tests along with project manager); graphic designs / publishing and visual identities for clients from different industries.
    • Creative / Art Director
      FormatoIB Propaganda
      Aug 2008 - Apr 2011 (2 years 8 months)
      As a Creative and art director for different industries such as Merial International - Poultry area, Brazil's Merial - Poultry area, Kemin, Gessulli Agribusiness, Benassi Fruit and Vegetables and Ultradent.
      I was managing a creative team with 5 artists. I worked with the marketing team of several companies.
      - Art direction for ad and web development;
      - Editorial Projects (concept of art for magazine production, since revised production schedule until the finishing) and projects for building brands / branding;
      - Finalization of files to send to print production or web production agencies;
      Producing content for websites, blogs and other social media;
      Presentation of campaigns and interface between customer, studio, production;
      - Control of schedule campaigns and multi-disciplinary projects (involving other departments).
    • Marketing analyst
      IFC International Food Company
      Feb 2008 - Aug 2008 (6 months)
      As a marketing analyst, I had experience with marketing team and national American company in multi-disciplinary work (with other sectors of the company). Brand management, packaging development along with the engineering team and adequacy of labels and tags for the Brazilian market and U.S. market in the food industry.
      - Art direction for print and web;
      - Development of suppliers, advertising agency and media;
      - Maintenance of website content and art direction;
      - Assistance and production of materials for trade shows and events;
      - Internal communication;
      - Incentive campaigns and sales support to the commercial Brazil and USA.
      - Supporting marketing management Brazil, Europe and USA.
    • Graphic Designer Jr.
      FormatoIB Propaganda
      Sep 2006 - Feb 2008 (1 year 5 months)
      Design and art direction.
    • Designer - Communication Assistant
      Rodão - Daoro empreendimentos
      May 2005 - Jul 2006 (1 year 2 months)
      As a graphic designer, I was responsible for Creation of visual identity and assistance to develop the website of the automotive industry, maintenance of content (writing and design) for the website, design of support materials and construction project for publishing regional newspapers.
    • Trainee - Commercial Area
      Banco Santander
      Sep 2004 - May 2005 (8 months)
      As a commercial assistent, I was responsible for organize the schedules and reports the sales team. I was support for internal communication and business management.I did internship in bank agencies (I worked in customer service, cash banking, foreign exchange, management accounts for individuals and businesses).
    • Arte finalista
      Serifa
      2002 - 2002
  • Skills
    • Art Direction
    • Graphic Design
    • Visual Design
  • Elsewhere on the Web
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  • On Coroflot
    @thalitam, member since 2005
      • Followers 6
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