Thayadora Lupo ([email protected])

A group under the direction of The United Way focused on aiding veterans in the areas of employment, education, housing, legal assistance, and financial services.
• Assists in leading a small team of volunteers to aid with market research, development of marketing strategies, and implementation of plans
• Analyzes the current marketing practices to identify areas of improvement with a strong focus on digital marketing initiatives
• Develops plans to showcase digital marketing recommendations, supportive analytic data, and next steps to achieve desired goals

A digital marketing agency offering creative solutions to pharmaceutical companies.
• Participates in brainstorming sessions offering strategic solutions based on campaign goals
• Manages the development of PowerPoint presentations for specific campaigns, outlining strategic media plans and recommending modifications to content and ideas based on client needs
• Maintains working knowledge of current digital trends by staying well-informed on industry news
• Develops monthly newsletter for clients using a custom designed MailChimp template, researching industry topics and digital marketing tactics, to be included based on the monthly theme

A nonprofit visitor attraction educating the public in science though interactive learning. The organizational aim was to expand their audience in the adult market.

• Assisted in conducting a strategy session with top management and conducted structured individual interviews with the CEO, Marketing Director and Development team regarding current activities and resources
• Researched similar industries to identify possible growth opportunities for the client
• Produced a report in addition to the thesis containing a data analysis of information collected during the strategy session, interviews and external resources, recommending a 4 stage implementation plan that could be achieved utilizing the limited resources

This position included all aspects of the school’s marketing and communications efforts, focusing primarily on promoting medical service lines, clinic locations and individual physicians to both potential patients and referring doctors.

• Managed marketing and communications for 21 medical departments and their physicians through a variety of channels including print and online platforms
• Developed, implemented and managed marketing plans while working within tight budgetary requirements
• Designed, managed and reinforced branding layouts and messages for both internal and external advertising, ensuring messaging was consistent across multiply platforms
• Collaborated with partnered hospital marketing department, department administrators and university public relations to maximize communication reach, ensuring no unnecessary duplication of marketing efforts
• Assisted in development and enhancement of various websites collaborating with the web designer to ensure all implementation was completed correctly and optimized for online search engines
• Maintained and enhanced SEO on a variety of websites through paid search advertising, updating copy to include keywords, tracking online rankings and producing monthly reports analyzing the information provided by Google Analytics; adjusting tactics as needed to increase website traffic
• Interviewed, hired, trained and mentored undergraduate student interns
• Initiated and hosted monthly meetings to educate the school’s staff on marketing and communication efforts, to address any problems, to brainstorm new ways to market and to teach basic overviews of various software and online resources
• Arranged, managed and attended special events including library lectures, farmers’ markets, school fairs, health fairs and speaker presentations
• Helped organize an extensive crowdfunding venture which increased funds for research and raised awareness about medical studies taking place at the school

A North American firm providing orthodontic practice management and marketing to Orthodontists.

• Collaborated and assisted in managing over 60 accounts, oversaw implementation of integrated marketing program and fulfilling client requests
• Supervised the development and design of various marketing pieces by collaborating with clients, designers and web programmers
• Modified assorted print marketing materials including posters, direct mail, advertisements and email blasts
• Researched and produced demographic and competitor analysis reports
• Oversaw aspects of media planning, buying and placement
• Analyzed and documented visitor traffic to client websites on a monthly basis using Google Analytics
• Managed the online reputation of several orthodontists by monitoring select review sites and website analytics on a weekly basis
• Created and promoted Facebook pages, Google places pages and Yelp listings
• Provided copy writing assistance for assorted marketing materials for dental practices

An agency offering marketing and advertising services to various businesses.

• Assisted traffic management personnel in reviewing completed design work for accuracy
• Assisted traffic manager in preparing projects in order to edit and design new materials
• Ensured proper circulation of information between Account Executives, designers and printers

An organization offering stem cell storage to women for later medical use.

• Coordinated multiple projects at any given time including but not limited to collateral material design, social media, events, inventory, analytics and graphic design requests from various departments
• Designed printed materials such as flyers, gift certificates, scientific posters, manuals, print advertisements, instructions, and direct mail
• Worked directly with several outside design companies when updating and creating various web designs and overflow print designs
• Directly involved with a variety of vendors when ordering services related to shipments, printing, and promotional items
• Received inbound calls involving requests for marketing materials or problems involving fulfillment of marketing items
• Attended and managed the planning for trade shows, corporate dinners and other company sponsored events as directed by the CEO
• Completed internal and external requests for information from promotional programs and event leads
• Assisted in gathering research data for various marketing reports and upcoming services
• Created and promoted several social networking pages online including Facebook, Twitter, Trendhunter and Myspace
• Represented the Marketing department as a Safety Committee member and System of Procedures trainer

A direct marketing firm offering services to nonprofit organizations.

• Designed various seasonal items such as greeting cards, labels, and wrapping paper
• Aided in creating promotional package designs
• Helped to produce mock up designs and presentation boards
• Assisted in the selection of the designs best suited for individual clients
• Converted a variety of designs from one program format to another

A nonprofit system of hospitals for children headquartered in Tampa and funded solely by charitable donations.

• Created marketing materials for donor development (i.e. brochures and newsletters)
• Wrote articles for donor newsletters
• Performed office tasks including filing donations, copying, faxing, organizing mail