Primary Social media post including logo and photograph of the artist.
Exhibit Photos from Riverside Art Museum of the environmental signage
Exhibit Photos from Riverside Art Museum of the environmental signage
Exhibit Photos from Riverside Art Museum of the environmental signage
More details about this incredible document will be available soon! What I can tell you is this volume has contributions from scholars, collectors and producers including; Elizabeth Ferrer, Armando Durón, Charlene Villaseñor Black and Melissa Richardson Banks. Luis Garza is one of the ost important Chicano activists and photographers. A key member of the Siqueros movement, and photographer of La Raza (the principal journalistic platform for Chicano activism in the late 1960s) he has documented activism around the globe. This unprecedented exhibit also includes formerly unseen street photography from Luis' journey as a photographer.
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Exhibit Branding and Book Design
For this exhibit I designed the environmental signage, social posts and accompanying book exhibit. Memory is powerful but ephemeral for this exhibit it was important to represent that dichotomy. Perhaps it's cliche to say the past is seen through rose-colored glasses but it's not false. Luis began his journey in the Bronx before gentrification was even a term, seen protest movements turn violent, and saved his photography from raids on La Raza headquarters more than once. Yet he also saw the rise of Siqueros, and Chicano Power, and his razón de ser is stronger than ever.
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