Eva Crawford

I opened The Axis of Eva at the beginning of the 2008 and built a strong word-of-mouth client base, vendor network, and sub-contractor base during a challenging economic market.
My work in branding campaigns, art direction, social media campaigns and web development for Arts District Brewing Company, Cheech Marin touring art shows and Melrose Trading Post continues to help my clients reach millions.

• Create on-brand executions ranging from UI/UX, art direction and design of front end, social media campaigns, print and packaging, environmental and web development
• Research, write and produce brand strategy design briefs and execution plans
• Organize communications with offshore vendors & clients including China and UAE
• Manage accounts including; developing, outlining, and executing delivery schedules for client projects

Select Clients
BLKBX
L.A. Associates
IMG
Cheech Marin
Sumita Cosmetics
Melrose
Trading post
Arts District Brewing Company
Baxco
Pharmaceuticals
Jet Propulsion Laboratory

Between 2021 and 2023, my team engaged with major agencies and corporations including; Omnicom, H4B, Patagonia, Amazon, HBO, Instagram, MTV, Southwest Airlines, Twitch, Target, The New York Times, LinkedIn, and Hulu.

• Improved the production workflow for all promotional graphic asset templates to quickly scale promotions and activations across multiple Adobe stakeholders resulting in a more efficient editing process
• Implemented a gift card system to efficiently process $500k of gifts in 2022, reducing fulfillment times by half while improving the reporting and tracking to leadership
• Organized and grew, professional and commercial integrated email campaign audiences to over 14,000 contacts and grew the Adobe Stock customer segment from zero to almost 2,000 in less than 6 months
• Designed, developed, scheduled, and deployed multiple email nurture programs helping increase attendance and conversion
• Supported live stream event chat and moderation, and served as a point of contact for customer-facing events
• Supported management event tracking with insightful post-event budget reporting
Created and distributed artwork assets to internal teams to successfully activate across all social and higher-education channels reaching tens of thousands of viewers

USTS is a high-security facility contracted by one of the largest national healthcare companies to print and distribute critical insurance/medical documents to millions of customers.

• Led creative, which included research and creating UI/UX standards to improve functionality and user experience using bootstrap, HTML, CSS, and js
• Developed and designed a more user-focused dashboard for print production staff based on print staff interviews and compiled research
• Consulted with and directed a 5 person team of developers to convert existing systems to the new user interfaces

Britlite, a cutting-edge experiential agency engaged me to develop the initial wayfinding strategy and UI for the new 2.1 billion dollar Sutter Health campus opening gala for its most exclusive donor audience.

• Designed and illustrated UI icon library to use across event experiences and the final print assets
• Illustrated isometric maps for large-scale video experiences and wayfinding
• Developed initial wayfinding strategy and UI
• Designed the invitation suite and created mechanicals for folded event maps, email, and environmental signage

Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform

• A key win was automating quarterly reports with custom scripts for InDesign translating exported raw data into formatted pages. This effort saved Pixalate thousands in design production and dramatically reduced review cycles while also improving the data accuracy of reports
• Art directed and designed quarterly reports
• Designed several of Pixalate’s media rating terminal and App intelligence dashboards

Ketchum is a global communications consultancy serving over seventy countries. I collaborated daily with digital strategists, producers, art directors, copywriters, and account teams.

• Developed and designed a wide array of print collateral, including; invitations, white papers, investor guides, influencer packaging and more to support client campaigns
• Conceptualized and designed infographics for both print and digital deliverables for client social and advertising campaigns
• Animated motion graphics for social media for Ketchum client campaigns engaging thousands of Instagram followers
• Built new business pitches and client presentation decks for Ketchum sales

Select Clients
Ball Corp
Michelin
Kitchen Aid
Doritos
Mastercard
Stouffers
U.S. Cellular
Smart & Final