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Senior Product Designer
Qa - chatbot
Jan 2024 - Present (2 years 5 months)
◾ Managed UI/UX and front-end development for an AI assistant platform, enabling users to upload multiple PDFs for effortless summarization and content-derived answers, enhancing its utility and user satisfaction.
◾ Developed a chatbot AI to facilitate user interactions, allowing them to ask queries about the uploaded documents, significantly improving the user interaction model.
◾ Designed a Data Console UI that provides a unified view of documents on a single page, enhancing user navigation and document management and increasing efficiency.
◾ Executed the development of the Data Console using HTML and CSS, ensuring a responsive and intuitive interface that supports a wide range of devices and screen sizes.
◾ Created a comprehensive UI flow for the Admin Console, streamlining administrative tasks and user management, which improved administrative efficiency and control.
◾ Developed the mobile UI design flow for the application, prioritizing accessibility and user engagement across devices, leading to increased mobile user satisfaction and usage.
◾ Designed custom illustrative icons, adding a unique visual element to the platform's interface and improving user experience by making the interface more engaging and visually appealing.
Skills: UI design · UX Design · HTML
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Senior Product Designer
Indicor
Charlotte, NC
Jan 2023 - Present (3 years 5 months)
◾ Conducted in-depth competitor research to understand market standards and identify opportunities for differentiation, providing a strategic foundation for product innovation and enhancement.
◾ Prepared questionnaires and conducted stakeholder interviews to gather comprehensive needs and direction for the project, ensuring alignment with user expectations and business objectives.
◾ Conducted secondary research to supplement primary findings and insights, enriching the data pool for a more informed decision-making process.
◾ Compiled an audit report to assess the current state of the Indicor website and identify areas for improvement, facilitating targeted enhancements.
◾ Prepared a list of features, conducting a comparative analysis with competitors to ensure that Indicor's offerings maintain a competitive edge.
◾ Developed an exhaustive list of MVP features, prioritizing essential functionalities for initial launch to optimize resource allocation and market impact.
◾ Designed the information architecture to create a logical and intuitive structure for website content, improving site navigation and user satisfaction.
◾ Created a mood board and stylescape to establish the visual direction and emotional tone of the website, guiding all subsequent design efforts.
◾ Developed wireframes, layouts, and UI mock-ups, focusing on usability and aesthetic appeal to enhance user engagement and satisfaction.
◾ Designed responsive mobile versions of the website, ensuring a seamless user experience across devices, which broadened the site's accessibility and reach.
Skills: 3D · Mood Boards · 3D Design · Web Design · User Research
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Sr. Product Designer
Toptal
Nov 2019 - Present (6 years 7 months)
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Design Partner
Innover Digital
Jan 2019 - Present (7 years 5 months)
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Sr. Product Designer
American Chemical Society
United States
Jan 2018 - Present (8 years 5 months)
American Chemical Society, a 150- year-old non-profit in the US. It is the largest organization in the number of members, they were seeking a complete re-design of its new membership model, including both the front and the back end.
◾ Collaborated with the American Chemical Society (ACS), a distinguished nonprofit scientific society, to undertake a comprehensive overhaul of its membership process, addressing front-end services to enhance efficiency and user interaction.
◾ Created user personas, flows, and journey maps that were instrumental in streamlining the ACS membership sign-up process, significantly enhancing the user experience and facilitating smoother navigation.
◾ Transformed complex requirements into visually compelling and intuitive designs, leading to an increase in user acquisition rates and revenue growth at ACS.
◾ Utilized rapid prototyping to ensure efficient validation and iteration of design concepts, a key factor in the successful development of user-centric products.
◾ Developed a suite of applications for ACS, centrally hosted using Magento and NetForum, with a focus on accessibility and security to accommodate the vast user base.
◾ Worked in close partnership with ACS development teams, particularly the NMA team, to ensure that design implementations remained consistent and user-focused, aligning with organizational goals and user expectations.
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Founder & Design Director
Dubai, United Arab Emirates
Aug 2009 - Present (16 years 10 months)
Value at Void, a design business where I deploy personally trained talents to your next big digital project where I personally monitor the high-quality output.
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Product Designer
Wagmi Venture Studio
West Hartford, CT
Jan 2023 - May 2024 (1 year 4 months)
◾ Developed the Sia platform, conducting in-depth research to understand user requirements and industry benchmarks, which established the foundation for the design and functionality of AI-based platforms.
◾ Created chatbot interfaces, full experience interfaces, and inline integration on various eCommerce platforms for apps such as Mercury and Siena, enhancing user interaction and functionality.
◾ Designed distinct logos for each app and developed a comprehensive design system, including colors, icons, and fonts, to maintain a cohesive look and feel across the platform.
◾ Integrated AI agents on various eCommerce or shopping platforms, like Mercury, for personalized recommendations, leveraging users' past shopping experiences for tailored interactions.
◾ Facilitated seamless AI integration with eCommerce platforms, specifically designing a user interface for Mango, and produced a product demo video for Mercury to showcase its features and capabilities.
◾ Designed the SIA Architecture UI as a central source of knowledge for all AI agents, ensuring accuracy and consistency in responses; engaged in extensive research, wireframing, and prototyping to refine the app's design and functionality.
◾ Mapped out user flows and created login and sign-up screens focused on simplicity to encourage user adoption across platforms like Mercury and Siena.
◾ Worked on interactive input fields and human-copilot integration UI for apps like Mercury and Siena, improving user engagement and interaction.
Skills: User Research · User Interface Design · Responsive Web Design · User Experience (UX) · UX Design · Product Design · Figma · Web UI · Web UX
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Visual Designer
Alans Factory Outlet
Luray, VA
Jan 2023 - Jan 2024 (1 year)
◾ Worked on Alan's Factory Outlet, designing eye-catching YouTube thumbnails that increased the viewership and appeal of the company's videos, leading to higher engagement rates.
◾ Produced a series of videos to enhance the company's online presence and marketing activities, effectively broadening its digital footprint and audience reach.
◾ Created visually appealing and consistent design templates in Canva for Alan's Factory Outlet's online content, streamlining content creation and maintaining brand consistency.
◾ Improved the layout and usability of the UX guide and blog pages, enhancing the overall website experience and increasing user time.
◾ Used Blender to create 3D models for Alan's Factory Outlet, adding realistic and illustrative touches that improved visual communication and product demonstration.
◾ Developed animations to make various projects more engaging, thereby increasing viewer retention and interactive response.
◾ Established a design framework for social media, ensuring a consistent and attractive appearance across all platforms, which enhanced brand recognition and follower engagement.
◾ Created realistic product renders and print designs for the Metal and Carport Garage Guide and toon-shaded renders, providing clear and engaging visual aids for customers.
◾ Produced a workbench video for YouTube using 3D KeyShot animations, effectively demonstrating product usability and features and enhancing customer understanding and interest.
Skills: Graphic Design · Adobe Illustrator · Illustration · Marketing Design · Visual Design · Figma
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Senior Product Designer
Frontier Internet
Dallas, TX
Jan 2023 - Dec 2023 (11 months)
◾ Utilized extensive experience in the Web 3 industry on the Frontier project for a US-based business solutions consultancy, aiding clients in developing plans to build integrated and efficient business environments.
◾ Created a custom virtual 3D workspace in the Metaverse, designed for clients to attend virtual board meetings using Oculus VR headsets, enhancing remote collaboration capabilities.
◾ Designed a unique 3D workspace from scratch using Blender, encompassing exterior and interior designs tailored to client specifications.
◾ Contributed to the project by creating detailed 3D models, adding custom materials, and developing interactive hotspots to engage users effectively.
◾ Worked on creating realistic renders, baking materials and lights, and successfully setting up the entire 3D environment on Spatial.io.
◾ Set up the Skybox and prepared a captivating presentation to showcase the final product, effectively communicating the project's value and functionality to stakeholders.
Skills: 3D Modeling · Virtual Reality (VR) · Motion Graphics
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Product Designer
Simbl
Jan 2023 - Nov 2023 (10 months)
◾ Masterfully blended intuitive interfaces with lively Lottie animations, striking a balance between aesthetics and user engagement.
◾ Enhanced the overall user experience by optimizing UX flows.
◾ Incorporated character animations to maintain consistent user engagement.
◾ Developed a compelling gamification system that captivates players and promotes sustained engagement.
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Web Designer
Nuphoriq
Jan 2023 - Nov 2023 (10 months)
◾ Worked as a web designer for Nuphoriq Inc., where I crafted high-fidelity prototypes for both desktop and mobile.
◾ Collaborated with the client to identify key design elements and desired functionality.
◾ Created wireframes to map out the layout and structure of the website.
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Visual Designer
CRNA School Prep Academy
Jan 2023 - Nov 2023 (10 months)
◾ Served as the visual designer for CRNA School Prep Academy, an educational platform where I revamped the entire web user interface.
◾ Worked on developing the conceptual model, designing the user experience, creating the interface design, producing illustrations and iconography, building a design system, and providing logo design.
◾ Leveraged my skills in designing user-friendly layouts, color schemes, and navigation, I created a mobile app that is both intuitive and visually appealing.
◾ Revamped the entirety of the CSPA branding.
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User Experience Designer
Prezzee
Sydney, Australia
Jan 2022 - Oct 2023 (1 year 9 months)
◾ Acted as the UI/UX designer for Prezzee, an eCommerce platform. Prezzee transformed how gifts are given by introducing a customizable digital gift card platform that streamlines the entire experience, from purchasing to sending to managing.
◾ Collaborated closely with Prezzee, contributing to improving their design system and developing unique icon and illustration experiences.
◾ Revamped their eCommerce site by displaying gift cards through well-designed web pages.
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Product Designer
TwinLabs.ai
Jan 2023 - Oct 2023 (9 months)
◾ Designed several animations for the TwinLabs.ai website.
◾ Constructed illustrative webpages to highlight our design system components.
◾ Developed intricate micro-interactions to enhance user experience.
Skills: Design system · Figma · Product Design
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Senior Product Designer
The Gizmo App Company
Los Angeles, CA
Jan 2022 - Aug 2023 (1 year 7 months)
◾ Focused on mobile app design, enhancing social connections and activities through a user-friendly interface that recommends movies and TV shows based on social interactions, significantly improving the overall user experience.
◾ Led the UX and UI redesign of Gizmo, greatly enhancing customer experience and the app's functionality by implementing advanced algorithms and data analysis for personalized content recommendations.
◾ Developed the visual identity of the application, contributed to design ideations, and built a strong foundational concept for the app's features, ensuring a cohesive and appealing look.
◾ Established a comprehensive design system, enhanced user experience design, and created detailed wireframes to make the app more intuitive and engaging.
◾ Produced UI mockups, engaged in rapid prototyping to refine ideas quickly, and crafted custom illustrations to enrich the app's visual appeal and user interaction.
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Senior Product Designer
VStream
San Francisco, CA
Jan 2023 - May 2023 (4 months)
◾ Led the design of VStream, a streaming platform project, focusing primarily on designing a comprehensive dashboard for administrators, which streamlined operations and enhanced decision-making processes.
◾ Worked on UI/UX to ensure a user-friendly and efficient interface, significantly improving the ease of use and overall user satisfaction for viewers and administrators.
◾ Developed various visuals to enhance the platform's aesthetic appeal and functionality, contributing to a more engaging user experience and higher retention rates.
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Senior Product Designer
FX Energy
Jan 2023 - Mar 2023 (2 months)
◾ Designed packaging for FX Energy, incorporating a visually appealing and brand-aligned style that enhanced product visibility and appeal on retail shelves.
◾ Handled branding for the product, including developing distinct designs for various drink flavors, which differentiated the products and boosted consumer recognition.
◾ Created UI/UX designs for an eCommerce platform, focusing on a user-friendly shopping experience that increased customer satisfaction and retention rates.
◾ Developed the eCommerce site using Shopify, ensuring a smooth and efficient online purchasing process that led to an increase in sales and customer conversion rates.
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UI Designer
Faronics Corporation
Vancouver, BC
Jan 2022 - Feb 2023 (1 year 1 month)
◾ Collaborated with a SaaS company that provided software solutions to manage, simplify, and secure multi-user computing environments.
◾ Brought in to introduce a fresh perspective and define an optimal visual style for the product, focusing on colors, font, and the overall aesthetic.
◾ Worked on revamping UI components and creating high-fidelity mockups to enhance the product's user interface.
◾ Applied my skills and experience in visual design, UI design, and my proficiency with Adobe XD, tailored explicitly for SaaS products.
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Senior UX/UI Designer
Lendis
Berlin, Germany
Jan 2022 - Nov 2022 (10 months)
◾ Partnered with a company revolutionizing B2B workspace solutions, streamlining equipment rental for optimal work experiences.
◾ Refined the internal logistics software, enhancing features and the user journey for logistics and supply chain departments.
◾ Conducted comprehensive research on the customer-facing product assembly process, identifying challenges and suggesting improvements.
◾ Utilized Figma, delivering improved wireframes and final designs for both internal and external tools, ensuring seamless user interactions.
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Sr. Product Designer
Y Combinator
Feb 2022 - Nov 2022 (9 months)
Arist helps leading companies provide a platform for learning, training, and nudges in the flow of work via Teams, Slack, and text message-based courses.
◾ Brought nearly two decades of experience in responsive web design to a major project with Arist, transforming the user experience of their application by identifying key features and user flows essential for a more intuitive experience.
◾ Developed wireframes, innovative user interface mock-ups, and dynamic prototypes to turn the conceptual vision into a tangible reality, integrating design principles with user-centered functionality.
◾ Led design efforts as a senior product designer at a leading microlearning platform, driving significant improvements in company metrics through strategic design leadership.
◾ Achieved a substantial increase in user engagement by implementing targeted design enhancements that optimized user interaction and satisfaction, leading to more meaningful and effective platform use.
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UX/UI Designer
Acquired
Seattle, WA
Jan 2022 - Oct 2022 (9 months)
◾ Undertook a comprehensive redesign of the checkout flow, ensuring a smoother and more user-friendly experience, which is crucial for retaining customers and reducing cart abandonment.
◾ Extended to conversion rate optimization (CRO). I carefully analyzed and implemented strategies to optimize each element of the website, ensuring visitors are more likely to complete their purchases.
◾ Worked closely with developers, ensuring seamless integration of the design changes and fostering a productive synergy between design and development teams.
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Visual Designer
ContainIQ
Jan 2022 - Oct 2022 (9 months)
◾ Worked as a visual designer/illustrator, focusing on crafting isometric diagrams to be showcased on the company's website.
◾ Designed a 'how-it-works' diagram effectively communicating the company's processes and tools to visitors.
◾ Contributed to the visual design aspects, ensuring consistency and clarity in visuals used across the company's blog and other platforms.
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Product Designer
Snap Inc
Sep 2021 - Sep 2022 (1 year)
One of our most prestigious client, Snapchat is an American multimedia camera company developed
by Snap Inc.
◾ Designed the experience for a newly acquired business of Snap for fashion sizing solution. Integrated the new brand with the existing Snap design system.
◾ Hired over 300 users for multiple unmoderated interviews to validate new UX concepts for their sizing solution, along with live interactive prototypes.
◾ Analyzed a ton of qualitative and quantitative results data from interviews and surveys, analyzed heatmaps and no. of clicks spread on the interfaces to created reports and presented design suggestions to the management.
◾ Crafted an in-depth, detailed shooping journey userflow for user acquisition. This illustrated what a user thinks/does, before they land on any Product details page to use the size suggestion tool on an e-commerce store.
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Product Designer
Odore
Jan 2021 - Nov 2021 (10 months)
◾ Made significant contributions at all stages of the design process, from conducting user research to validating design hypotheses.
◾ Undertook user research initiatives to gain deep insights into user preferences and requirements.
Utilized these findings, I created detailed wireframes and intuitive user flows.
◾ Designed multiple complex pages, including dashboards, campaign management tools, analytics tools, and settings pages, to enhance the user experience and make the platform more intuitive and user-friendly.
◾ Worked on an entirely new application related to communities, which involved extensive research, wireframes, and the creation of responsive mockups and prototypes.
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Sr. Product Designer
WELL Health Technologies Corp. (TSX: WELL)
Jan 2020 - Jan 2021 (1 year)
Tia Health is a top online health care service provider in Canada. They were seeking a complete re-design of their booking system in terms of
its UX and UI.
◾ Enhanced the user experience for booking video or voice call appointments with healthcare professionals.
◾ Worked as the lead designer and was pivotal in significantly improving various project areas.
◾ Ensured the best end-user experience using a user-centric approach, evident in my contributions to the Tia Health project.
◾ Tasked with shaping the initial concept, designing the user experience, crafting the interface design, creating illustrations and iconography, establishing a design system, and providing design and code support to developers.
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Sr. Product Designer
Prudential plc
Singapore
Jan 2019 - Jan 2020 (1 year)
Prudential is a health care assurance company based in Singapore that manages health claims from clients.
◾ Initiated and handled various tasks, from concept ideation, icon illustrations, and infographic design to motion design, animations, and user interface design.
◾ Enhanced the user experience by introducing new animated iconography and infographics.
◾ Developed an engaging, user-friendly system that effectively communicated the company's offerings and services.
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Design Lead, Frontend Developer, Visual Designer
WTMC
Mar 2016 - Aug 2018 (2 years 5 months)
W Travel helps book travel for tech unicorns like Facebook, Spotify, Dropbox, and so on. From CFOs to potential candidates—all the hotels, air, ground, and rail tickets are booked with W Travel.
◾ Designed the brand identity for a travel management company that helps companies like Spotify and Dropbox with all their business travel arrangements.
◾ Designed the UI/UX and developed the front end for their NDC-enabled direct booking tool and a few internal tools to automate a major portion of mid-office management processes.
◾ Built and managed a team of four designers and a couple of front-end developers.
◾ Interviewed many designers to find the right fit and ultimately made the team stronger.
◾ Helped W Travel establish design strategies, including illustration-heavy booking guides that helped users to book at ease and several pitch decks to aid client onboarding and generate more business.