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Senior Art Director

Tara Henthorn

Melbourne, Australia
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  • About
  • About

    Designing collections and products for the design industry requires bold, visionary, innovative and creative design sensibilities.

    My unique approach bridges these design sensibilities with commercial expertise. An evolution from my fashion and textiles background and breadth of international experience in both large scale global companies and smaller bespoke organisations over the past 16years.

    I have a strong ability to streamline processes for high quality outcomes, especially within fast paced design studio environments. I am experienced with every stage of the design process and enjoy collaborating with clients, liaising with suppliers and leading creative and productive teams.

    I am a courageous, hands-on leader who strives for continuous growth for myself and my team members. I’m known for my positive influence and ability to empower others through my authentic and generous nature. I lead by example, push boundaries and build collaborative high performing teams, where their strengths are bought to the forefront.

    My proudest moments come from guiding, connecting and inspiring change to achieve amazing results and impactful solutions collectively. Supporting my team to confidently execute shared strategies and create products that offer an impactful experience for every journey, is why I do what I do.

    My core revolves around the experimentation and discovery of harmonious relationships between colours, textures and forms within spacial environments. These then contribute to the positive impact products can have on their users. I desire to challenge the usual and offer new sensorial experiences through innovative product design and collaborative team work.

    I create volumes and forms that harmonise with the movements and sensations of the body, how what is their impact within different surroundings creating of interactive spaces. Experimenting with notions of space, texture and the contrast between contructivity and fluidity. A play between 2-D and 3-D, taking design ideas and silhouettes into new realms with the use of colour, texture and motif. Architectural forms, graphic shapes, lines, colours, space and light. I desire to challenge and offer a new sensorial experience with fabric treatments, pattern and forms.

  • Education
    • Post Graduate 'Top of the Class'
      Fashion Design Program Institut Français de la Mode
      2007
    • Bachelor of Design Fashion
      Royal Melbourne Institute of Technology
      2004
  • Experience
    • Design Director - Luxury Amenity/Skincare/Textiles - Buzz Products
      Buzz Products
      Melbourne, Australia
      Nov 2017 - Present (8 years 7 months)
      - Leading the creative and strategic design direction
      - Collaborating with global luxury brands to produce award winning travel product solutions. (Byredo, Giorgio Armani, Acqua Di Parma, Tumi, Balmain, Tom Dixon, Aromatherapy Associates, REN Clean Skincare, Le Labo, Jason Wu, Malin + Goetz, Lancel etc.)
      - Creatively leading various project teams on project storytelling, product design and development, colour, shape and material direction for all Luxury Amenity, Skincare and Textile products including amenity bags, small accessories, ancillary, sleepwear/loungewear, bedding, skincare and graphic concepts.
      - Collaborating with the global marketing team to create impactful visual and written content for social media and product launch campaigns. (Instagram, LinkedIn using CANVA and Campaign Monitor).
      - Leading the overall design direction of the Buzz Products brand.
      -Creative/art direction for product photoshoots, product launch campaigns and videos.
      - Creative/art direction for trade fair booths and communications. (WTCE, IFSA etc.)
      - Coordination and management of the Design Team (6 direct reports) to collaboratively design and produce coherent, impactful and innovative travel products and solutions for a range of international brands and clients.
      - Facilitating team building and development sessions quarterly for the design team.
      - Creatively driving and facilitating product and travel trend research, market analysis reports and trend forecasting presentations, face to face or virtual workshops (up to 15 per year) with key clients and brands.
      - Client and brand facing design, product, trend and insight workshops and presentations.
      - Quarterly strategy and developmental workshops with the design team and other teams within the business.
      - Project coordination and management.
      - Streamlining processes and systems for productivity and efficiency for high quality and creative outcomes.
    • Design Manager
      Esprit
      Ratingen, Germany
      Jan 2015 - Oct 2017 (2 years 9 months)
      - Seasonal collection trend research, market analysis, colour conception and design development for all homeware products including bed linen, carpets, curtains, cushions and wallpaper, as well as maternity wear fashion.
      - Creative input within the full Licenses categories including small accessories, leather goods, jewellery, eyewear and children’s products.
      - Seasonal design briefing presentations (Homeware - 1 per year, Maternity Wear, 4 per year).
      - Developing seasonal prints and motifs for the homeware collections for all product groups.
      - Coordination & management of all the License partners and their Design teams to bring together a coherent collection.
      - Development trips to various partners to choose products, to build and complete each collection.
      - Inspiration trips and trade fairs to various cities.
    • Senior Designer Tableware
      Zara Home
      Aug 2013 - Dec 2014 (1 year 4 months)
      INDITEX, A Coruña, Spain
      - Seasonal collection research and design development for all tableware products.
      - Developing seasonal prints and motifs for the tableware collection including dinnerware, glassware & table accessories.
      - Market Analysis, Trend Research & Colour Coordination.
      - Seasonal sourcing for the Tableware category (350 references per season).
      - Development trips to various suppliers to choose products to build and complete the collection.
      - Producing technical files and liaising with suppliers in China, India, Portugal and Spain.
      - Working and coordinating with the design team to produce coherent and interesting proposals for selection.
    • Fabric Sourcing Manager, Textile/Print Designer & Small Accessories Designer
      TARA JARMON PARIS
      Apr 2011 - Jul 2013 (2 years 3 months)
      - Collection concept and design trend research and development.
      - Fabric and Textile Sourcing and Development for Tara Jarmon Collections (90-110 references per season).
      - Colourist, preparing colour harmonies for each area within the collection, fabrics, prints and accessories.
      - Liaising with fabric/textile companies, selections, colour developments, quality control and negotiations.
      - Print and jacquard research, selection and original/exclusive creations (20-30 references per season).
      - Co-ordination between fabric selections, colours and clothing styles.
      - Working directly with the Creative Director as part of the design team to create 2 collections per year (350 references per season).
      - Designing belts, gloves, hats and small accessories for each collection per season, including technical files.
    • Advanced Sewing Tailoring Techniques Lecturer/Teacher
      Parsons School of Design
      Jan 2009 - Dec 2012 (3 years 11 months)
      - Advanced Sewing/ Tailoring techniques 10-week program Director.
      - Composed design briefs and course outlines.
      - Developed practical exercises and tasks.
      - Encouraged creative design discussions around design development.
      - Assessment profiles for the group
    • Freelance Textile Designer & Design Assistant
      Martin Grant Paris
      Paris, France
      Aug 2004 - Dec 2012 (8 years 4 months)
      - Creation and development of exclusive print designs.
      - Assisting Head of Studio Peggy Duc.
      - Fabric cutting, pattern alterations, sewing toiles, garment finishings.
      - Hand sewing garment details for production including embroideries and beading.
      - Technical sketches using Adobe Illustrator.
      - Assisting backstage with the Fashion Shows.
      - Liaising and communicating with customers and clients during the showroom appointments.
  • Awards

    Personal Achievements/Awards:

    2009: Featured Artist in Sculpted Packages - Reshaped Exhibition as part of STATE of DESIGN FESTIVAL Melbourne, Australia

    2008: Article in ‘ELLE DECO’, for print design Paris, France

    2007: Quality and Depth of Research Design Award for Becquet, Paris France

    2007: Fashion article in INTRAMUROS International Design Magazine Nov/Dec, Paris France

    2007: 4th prize in Grand prix Européen de la Création en Chaussure, Paris France

    2005: THE NEW GENERATION-TOP 40 DESIGN GRADUATES of 2005 MONUMENT MAGAZINE for,

    Melbourne, Australia

    2003: 1st Prize Winner for the Melbourne International Flower And Garden Show Garment Design Competition, Melbourne, Australia

    2003: Finalist Yellow Glen Bubble Dress Design Award, Melbourne, Australia

    2003: Finalist and Prize Winner Textile Institute Design Award, Melbourne, Australia

  • Industries
    • Luxury Goods
    • Services
    • Soft Goods
    • Sustainability
  • Skills
    • Art Direction
    • Soft Goods
    • Creative Direction
    • Design Management
    • Design Research
    • Sustainability
    • Fashion Design
    • Print Design
    • Product Design
    • Textile Design
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