The IEEE Membership Interactive Guide, was created to inform, educate, and inspire IEEE’s more than 365,000 members in over 150 countries about the features and benefits of membership. The CD-ROM was engineered to be incredibly versatile. Running on both Mac and PC platforms, the core content could be updated dynamically via an internet connection (without the need to repress thousands of CDs) if any key segment changed. A version was also developed to be used in trade shows, allowing presenters to brand the presentation to the show’s theme through the use of an integrated wizard. User activity could even be tracked and conveniently stored on the presenter’s USB drive. The look and feel of the guide proved to be so successful that the IEEE Marketing Group based their 2007 brand campaign on the theme that I created.
Also, the core was used as one of IEEE’s first apps for the original iPad in 2008.
