Thomas Trafford

Freelance brand expert, graphic designer, advertiser, artist and illustrator.

Responsible for ensuring brand standards across multiple channels including retail, sponsorship, digital and CRM . Cohesively executed marketing campaigns for both internal teams and external campaigns, including media & events . Managed both internal creative teams and agency partners to deliver projects on-time and on budget . Built retail merchandising system (RMS) with a vendor partner to minimize printing errors nation-wide reduction in location planogram errors, message confusion and shipping costs while allowing each store to sign in remotely and request damaged collateral . Sourced materials and costing for production with vendors and printers and maintained strong relationships . Reported directly to the Vice President, Brand & Communications . Oversaw procurement requests, quotes, purchase orders, invoicing and budget . Involved in the positioning, naming of services and campaign related writing for customer-facing collateral . Art directed photoshoots for seasonal campaign usage and active on set with the photoraphers to ensure best results . Designed print materials, animated digital content and cut/create video for all needs of the company on an ad hoc basis

Thomas Trafford

. Facilitated a national rebranding of the company in 2007 including shipping of all new signage and materials to offices nation-wide . Responsible for the concept, design, copy and production of projects for various internal teams such as the Hotel portfolio (which includes the Oxford-owned Fairmont Hotels) and all other Oxford portfolios such as Residential, Industrial, Office and Retail. . Responsible for sourcing and liaising with suppliers including printers, signage companies, vinyl wrap installers, photographers, trade booth suppliers, etc. . Scheduled & assisted on photo shoots, which included direct communication with upper management & Executive Team . Acted as photographer for corporate events and publications whenever necessary 6880-A Island Hwy W P.O. Box 37

- Brand & Merchandising, Customer Service Rep.