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Senior Copywriter
New Control
Aug 2011 - Present (12 years 9 months)
- Direct response copy and creative strategy
- Email and direct mail
- Digital and print display ads
- B2B and B2C
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Freelance Copy/Creative Strategy
6AM Creative
Jan 2005 - Aug 2012 (7 years 7 months)
2005-2007: Print display ads and running advice column for Georgie of Paris Salon (w/2Monsters Creative Group)
2008-2012: Digital and print ads and promotions for various clients (w/iMMiX STUDiO)
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Copywriter
TransUnion
Sep 2007 - Aug 2011 (3 years 11 months)
- Direct response and promotional copy as well as creative strategy
- Financial, healthcare, insurance, collections and rental screening verticals
- Developed content and creative strategy for MySmartMove.com
- Earned 8/9 response rate with Comcast DM
- B2B and B2C
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Copywriter
InfoCision Management Corp.
Jul 2005 - May 2007 (1 year 10 months)
- Direct response, promotional and recruiting copy as well as creative strategy
- 2006 redesign of infocision.com
- Created Billy the Cure promotional character for the American Cancer Society
- Digital and print display ads
- Employee communications and monthly newsletter
- B2B
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Communications Specialist
SENTECH, Inc.
Sep 2003 - Jul 2005 (1 year 10 months)
- All internal and external communications for U.S. Department of Energy’s Chicago Office
- Marketing strategy, including formalized communication plan
- Conference and event planning
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Press Assistant
U.S. Senator Mike DeWine
May 2002 - Jul 2003 (1 year 2 months)
- National and local media relations
- Press releases, official statemetns and web content
- Media coverage tracking and analysis
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Constituent Aide
Ohio Senate
Sep 1998 - Jun 2001 (2 years 9 months)
- State and local media relations
- Legislative research
- Constituent relations, including casework and formal correspondence on the senator's behalf